Sunday
7:20 PM
I'm sitting in front of the tube,
watching HD Theater.
I watched like three shows with
Overhauling and now I'm watching
West Coast Customs, since they're in
California.
A mentor of mine just wrote me this
email. I want you to read it untouched
by me. I like what he says and I think
you should know about this if you're
ready to write emails or just write
something that will get you more
new patients/customers/clients.
Here it is.
"My wife will hate me saying this, but she enjoys
what I refer to as JUNK TV...
Housewives of Orange County, Playboy Mansion,
Kendra, American Idol, etc.
I don't. The only thing I like at the moment is
Damages - some of the best TV writing I have ever
seen (have you noticed how much better TV series
have gotten over recent years. I also love Mad Men
and The Good Wife and haven't seen a normal movie
in months).
Anyway, the other day we were watching one of
those talent singing shows when this guy came on
and sung something which was absolutely brilliant.
You could feel it in your heart.
His passion.
His love.
His desire.
His presence.
Anyone who watched him sing could FEEL it at a
very deep level.
It was brilliant.
Now what one of the judges had to say at the end
was really, really interesting.
He said, it wasn't perfect.
It was a bit choppy.
But it was...
EMOTIONALLY PERFECT.
And that's one of the keys to great writing as
well.
You need the fundamentals, such as those you'll
learn when you click here.
That guy from Idol had that.
But you don't need to write perfectly.
What you need is the ability to open up, be honest,
and allow others to feel your passion for what you
do."
Now I couldn't agree with him more.
I was in Las Vegas over the weekend, but I learned
a lot about people, and the psychology of people.
If you want to learn what makes people tick, go to
Las Vegas, catch a show, watch people gamble and you'll
start to learn what makes people tick.
This just apply it to your ads, flyers, inserts, etc.
All the best,
Dr. Carney