WHAT ARE MY GOALS???

Friday
Just before a holiday
7:24 AM

When you say the word "work" most people think about
having a J.O.B. that consumes their time and keeps
them Just Over Broke.

I hate that.

So, they start a business and it consumes their time
and; all too often, they remain Just Over Broke.

That's not what they were thinking.

How do I know?

I've been doing it for years - but - I've very
seldom been Just Over Broke.

I've been completely broke but I was waiting
for that one magical item, that one thing
that would get me back on my feet and I did
it.

Wanna know how?

I never gave up and I concentrated on what I
do best... WRITE!

Most people really don't want to be tied down to
a job - but - they go looking for a way to start
a business and create a job for themselves.

Instead of getting a job, or creating a job for
yourself, why not change your life ... and do what
you love to do, and worry about the money coming later.

My goals are to make over six figures a month.

Yeah a month.

Screw that stuff of six figures a year.

I figured out that making money is all a mindset.

Now that's hard to understand for some people, because they
think they're too old or have a family, etc.

But...

If you can type anything or talk, you can make money.

I suggest you watch the A&E thing on Tony Robbins.
I learned a lot and you'll learn alot if you have
your EARS open. There are some real gems in those
videos and they're FREE.

Just take a look.

Google Tony Robbins and you'll see that he is human
he made some mistakes and he doesn't know everything.

It's something you'll remember for the rest of your
life if... you're an achiever.

Cheers,

Have a great holiday

Dr. Carney

Stop imagining your life and start experiencing!

May 25, 2011 06:57 AM PST

Hey,

This is going to be something of a hecktic week, but
I think a fun week.

Imagine this for a moment…

* No more wondering how much potential your chiropractic business really has.
* No more confusion regarding the marketing and development of your chiropractic business. Just real 100% clarity.
* No more mistaking activity for progress.
* No more wasting your time or money on ineffective marketing that gets you a zero return.
* No more being on your own, when it comes to the development of your marketing and your chiropractic business.

Stop imagining what you want and then start experiencing it

You work hard and deserve to see the rewards for all that commitment and years in college to get you where you're at.

I want to help you.

So I'm going to explain that as quickly as I can right now.

So far this year, I have offered just a few new places on
my marketing/coaching/nutritional coaching programs.

New places are rare and fill fast, because working with me,
one-to-one, on the development of your chiropractic business
gives you a unique opportunity.

When people work with me:

* You get to attract clients and patient inquiries. This means people buy from you. You don’t have to sell. Ever.
* You get to pick the exact type of patient you work with. This means you can build a massively valuable patient list that are loyal, referring people.
* You get to market your chiropractic services based on value, not cost. This means no more working for fee-sensitive patients, so how cool is that.
* You get to increase the value of your services. This means you become far more attractive to prospective patients that are willing to pay you what you're worth.
* You get to control the path of your business growth. This means you can plan ahead with peace of mind and stop struggling with everything you're doing in your office.

So, why am I talking about this right now, when slots are so rare?

It’s because today, I am opening up 3 (YES three) new places on my extremely popular Marketing and Coaching Program! To find out more about this amazing opportunity for your business, simply call me directly. (If you are reading this via email, call me at 951-760-0798 PST.)

I will happily answer any questions you have. To avoid missing out, be sure to get in touch with me as soon as possible. I look forward to hearing from you!

Dr. Carney

PS Oh yeah, I know, I know I owe you a marketing lesson.

Patience!

What are my goals and what are yours?

6:52 AM PST
Tuesday

Hi.

It's a great day in CA.

I'm working on the internet and I discovered this little story and I want to share it with you to give you some insights into what I do and how I do it.

I'm always looking for ideas.

If I don't stimulate myself with ideas, then I'll hit a wall. With the internet, this is an easy fix. I mean this is like have twenty rooms, big rooms, full of books and data and information and all you have to do is speak into a speaker and BAM, there's the information you were wanting.

So I love to write stories. I am not that good at it yet...

but I just spent $854 on a course, that has no guarantee and I still bought it.

Why would I do that?

Because if you're going to be GREAT, not just good at something you're going to have to invest in yourself.

And you know, that's what I'm doing.

So here's the story, off the internet.

Read it and tell me, if it was interesting to you, and why you read the entire story.

I have a plan here, and there's a reason I'm telling you to read this, so please, do it now.

"David Neagle was a high school dropout.

His first job was as a forklift operator for a shipping company, spending long, terrible hours on a cold loading dock and cursing his existence.

Now, he makes millions every year by showing others how to take the same steps he took to become a mega-success.

Here’s what happened…

On one particularly cold evening around 2:00 a.m., David had an epiphany.

A little voice inside his head said, “Change your attitude.”

David set out that very instant to do just that.

He thought about his boss – the owner of the company and the most successful person he knew.

And he decided he would do what his boss did.

He noticed that his boss was always kind and courteous, treating everyone with the utmost respect.

So David started following his example.

He also started caring more about his work. Before, David was all about doing as little as he could get away with, not caring if the boxes he was loading fell over and got crushed.

Now, he took extra care to make sure they were loaded properly, even if he had to do it over.

David’s new attitude paid off.

Within a few months, he received the kind of promotion usually reserved for the owner’s relatives. (It was a small, family-owned company.)

David’s coworkers joked that he must be the boss’s illegitimate nephew, but he didn’t care.

He just kept right on doing what he was doing.

And today, like I said, he’s making millions.

All because of a little epiphany he had years ago on a cold loading dock in the dead of night.

You can learn a few things from his example:

1. Identify someone successful in your company or industry and think about what got them to the top.

2. Examine their work habits. Do they consistently come in early and stay late? Do they constantly improve their skills? Do they interact with supervisors and coworkers in a friendly way?

3. Write down what they do… and start doing exactly what they do, because success leaves clues.

But you don’t have to play copycat with someone from afar.

You can get personal, one-on-one advice from someone who has been
where you are and achieved great success.

I’m talking about getting a mentor.

Mentors are more than role models.

They can significantly cut your learning curve.

Based on their own experience, they can help you avoid costly, time-wasting mistakes and get up the ladder much faster than you could on your own.

(The story goes on, but I don't think you have the time to read the rest, because then he reveals the one big secret that lead to him getting the million dollars and what he said to the owner to move into that slot when the owner was ready to retire)

I love stories because people remember them and they can learn from them. I mean look at Dr. Suess. Crazy stuff, but it made him a lot of money and still does to this day.

But again that is the power of a story.

Twisted Sister

Remember Twisted Sister, the 80's hair band?

If you're too young, you won't.

If you're too old, you may not.

So engage me anyway. It's my blog, so just read this.

I'll try to make it somewhat of a story for you, then
the rest is up to you.

TWISTED SISTER

In a VH1 interview Twisted Sister's lead singer Dee Snider talked about their early days as a starving garage band, and how money was tight, how they worked long hours, how tough their gigs were.

Sounds like a lot of people in this economy but hey, that's just my view point.

Out of this struggle came their best-loved songs about failure, and frustration.

But then "We're Not Gonna Take It" started selling.

Money started pouring in.

They were in demand for concert appearances, interviews,
photo shoots,... everything.

The band was riding the wave of stardom.

One day Dee Snider stops and says to himself,

"Dude, THIS DOES NOT SUCK!"

But he found himself in a dilemma.

The pain was over.

The failure,and frustration of being a starving artist
was now a thing of the past.

He was having wine and cheese parties on in his rock star motor coach, instead of packing drums and guitar amps into a station wagon. So what kind of frustration were they going to write and sing songs about now?

"After that, I knew I could write hits, and I did," Snider explains, "but we were successful now.

It just didn't have the same impact as before."

If the best market to sell to is one where you've been the person you're selling to, then slowly forgetting the aches and pains of your customers, patients, and clients is a sure way to become estranged from them.

It always irks me when I meet doctors or CEO's who not only don't relate to their customers or patients, they have contempt for them. A symptom of the problem is that they refer to everything in the abstract. They talk about "the marketplace" instead of talking about real people and real human beings.

This is the stuff of ordinary life, and it needs to be part of your communication with your people. That way you don't turn into a plasticized, abstractified, soulless, spreadsheet-quoting, MBA-sporting idiot.

Do you sell to humans?

If you answered "YES", then by all means... Stay Human.

I lay in bed some nights and think, "You know, I love what I do. I can get up when I want, go to bed when I want, and be with whom I want."

It's a great life.

Don't ruin your life.

If something is wrong, CHANGE IT. Don't complain about it, CHANGE IT.

And don't blame someone else.

You're in control.

If you think you're not in control, you're in SAD SHAPE.

I could tell you all kinds of stories that you wouldn't believe, but hey, this is Monday and you know how Mondays are... BUSY!

Talk later.

Dr. Carney

What Commitments Can Do For You

Hey there.

It's Saturday, and I'm working outside since it's such a gorgeous
day.

I was in L.A. yesterday, so not much happened on the blog and that's the big reason I'm writing you today.

Those things happen, but I try to change them as I have commitments to you and to you having something to READ.

But now, well I'm putting together something so I just had
to take a minute to blog you today.

I want to talk about something that is essential to achievement, improving the quality of your life, making you a better business person and empowering you.

It’s something that sets the precedent for every decision and result that you achieve.

That's sounds like a big deal... and honestly, it is.

And it’s something that may sound so ridiculously obvious and unnecessary to even mention --- but the truth is, --- many people are either unaware of it --- or have a misconception of what it is.

This special something is called commitment.

Our destiny is shaped by our decisions.

Our decisions are guided by our beliefs.

Nothing new right?

We formulate a belief about something which will then prompt us to make certain decisions based on those beliefs.

For example, let’s assume that you believe that you are over weight. That belief brings you to a decision that you have to lose weight by doing what most people do to lose weight --- which is to change your eating habits and of course exercise.

I wrote an entire 200 page book on how to lose weight, but I don't give it away anymore. It worked so well for people, I started selling it for $97.

But that's another blog post. Not today though.

And so you work on commitment on your weight loss for a few weeks and you may even see some results --- but for some reason --- you slow down and eventually stop.

The result is that you wind up in the same state that you began in, if not worse.

This is not a good thing.

Keep in mind, this is just one example. Some people actually exercise and eat well for years only to go back to their old habits and gain all the weight back. In other words, it happens to people regardless of how long they form the habit.

So the question that I ask myself is “Why?” Why do people change their decisions from something that can benefit their lives such as exercising or eating better or stopping smoking or drinking alcohol only to go back and do it again?

The answer is simple. It’s their belief system.

You see, it’s our beliefs that prompt us to make a decision. It doesn’t matter whether that decision is positive or negative.

The only difference is the belief. So my theory is, the reason why people seem to fall back into bad habits even after they’ve formed positive one’s is because their beliefs changed somewhere along the way.

Take a person who decides to quit smoking.

Maybe at some point they formed the belief that smoking is bad for them. And that if they kept it up, they would eventually have huge consequences to pay and so they stop.

At some point in their life however, they start smoking again. The reason this happens is because the belief changes.

That belief could change into millions different things depending on what the original belief was. If the original belief as that there are huge consequences to pay for smoking, maybe the new belief is that those consequences only happen to certain people.

Or maybe even it’s that while those consequences are serious, the reward or temporary enjoyment that they get from smoking out weighs those consequences.

Again, there are million different ways this could go. The point is, beliefs change, and then decisions change which ultimately causes the results to change.

So now the question becomes how do we keep the beliefs from changing? Can we even prevent beliefs from changing?

I guess it really all depends on the individual. Moreover, there are many different answers to questions and with each answer comes a new way of doing things.

One surefire way that I can I think of to stay true to a positive decision whether your belief changes or not is through making a commitment.

You see, a true commitment is different than a decision. A decision can be changed but a true commitment cannot. Otherwise, it’s not a commitment.

I think many people have a problem with this.

They “think” they’re making commitments but in reality they’re just making decisions.

Making a commitment to stop smoking means you can never smoke again and are committed to everything that comes with it.

Deciding to stop smoking means you can decide to go right back.

The point is, commitments are final and should not be changed; unless of course they are negative.

Think about the impact that making decisions rather than commitments can have on your relationships with others. Theoretically, you could decide to change the rules at any point and perhaps lose a great friend, spouse, lover, life partner, etc.

Here’s a quick and simple way to SET your commitments:

First, write them down. Until it’s written down, it’s not real. It’s merely a thought that is circulating in your mind from time to time. Once written down however, it becomes to materialize into something of substance and only then can it stand a chance of being followed through on.

Second, pick 3 goals that if achieved would ensure that this commitment is being followed through on.

Again, you must write them down for the same reasons listed above motioned above.

These goals must be S.M.A.R.T. which means: specific, measureable, attainable, realistic and timed.

This will further ensure that these goals are achieved.

Lastly, you must form the habits needed to support the attainment of these goals.

We all have habits.

The key is to form habits that will impact your life positively rather than negatively.

If you can make commitments that are broken down into goals which are driven by habits, you will keep those commitments alive and well.

And there is no greater feeling than making a commitment and sticking to it.

In terms of how this will impact your results as an person, one key element in your ability to persuade others will be the amount of respect they have for you.

Simply put, it’s very hard to persuade someone if --- they don’t respect you.

One proven way to gain respect on some level is to show people that you stick to your commitments.

When you’re able to do that, you are automatically perceived as someone who has strength, focus, discipline and credibility; all of which are prerequisites for respect.

5 Reasons Why Free Is Hurting Us All

5 Reasons Why Free Is Hurting Us All

May 09, 2011 -

We’ve swung so far over to the “information wants to be free” thinking that I believe it’s presenting a challenge for businesses and content consumers and the Web in general.

I mean it's still the most powerful word in advertising and marketing, but you have to be very careful with it's usage. I would say, you always want to qualify yourself when you're using it.

Tell them why you're doing it and why you don't do it very often.

My take is that information wants to be worth paying for, and below are five reasons why FREE is hurting you.

1. No accountability

People have become so used to signing up for things with no cost that it’s created an environment of no accountability. Show-up rates for solid FREE events hover around 25 percent to 30 percent.

This can be a Dinner Workshop, or even a FREE Spinal Screening.

This isn’t a reflection on the quality of your content or what you're offering your potential patients; it’s a symptom of a much greater problem. With no commitment there is no accountability–and that includes a commitment to continued learning and even health issues.

2. Eroded value

Let's look at things you might want to give them over the internet. When content is consistently given away, and I'm doing it myself, it loses its value–not only for the producer (me), but also in the eyes of the content consumer. How good can something that’s FREE really be?

This lumps thoroughly researched, well-presented, useful content in with shoddily veiled pitch fests.

Want to read more about fee structuring? Check these out:

* How To Set Fees When You Have No Idea How Much To Charge
* 5 Ways To Increase Your Fees Without Losing Your Patient
* The 3 Most Common Professional Fee Mistakes

3. Lowered expectations

When there is no commitment, there is little to lose. Let me say that again, so you can write it down. When there is no commitment, there is little for them to lose, so why show up?

I think this creates an atmosphere where content producers like me, can simply slap something together with little value because, “What are they going to do, ask for a refund?”

Of course, the flip side is true as well–audiences, your potential consumers, have become pleasantly surprised when they actually get VALUE from time spent reading or viewing something you've put together.

I am writing a book, "How to do 3,500 pushups in a single day, at any age." Now that might interest some people, but then again, most people could care less about doing this. It has no value for them, so they are not going to read what I have to say in a book, even if I ask $7 bucks for it.

But what if I was writing a book, "How to make an extra $500 a day, from anywhere, using your computer... GUARANTEED!" Would that get your attention? Would you pay me $7 Bucks to learn how to do that?

I think you would.

4. Blocked revenue

One of the best ways to build a business that has marketable value is to develop multiple streams of residual income that a potential business BUYER can view as a valuable asset.

When the expectation is that all of your content, speaking and presenting will be made available at NO fee, your business’ greatest potential asset is cut off.

5. Community buster

Here’s the ironic thing: When people are invited into a community where everything is FREE, there’s actually less chance of building a strong community and connection with that person. Community and connection builds when there is VALUE.

I mean when people pay for something you're selling, you've created some kind of value or they would not pay you a red cent.

Ever seen a homeless person begging for money? Most people will give them nothing, while a few will break down and feel like they're helping humanity. I see it this way, as do most people, even though they're not consciously doing it.

What is that homeless person doing for me? Let's put it another way. Is this homeless person creating any VALUE for me? Is this homeless person giving me something of value I can use. I was in Las Vegas and I was crossing a bridge between two casinos and here was a 60 year old homeless man, asking for money, sitting on the bridge.

His sign said, "I don't lie. I need another beer. Please help me." From a marketing standpoint, this was not a good marketing ploy. He had a few dollar bills in his cup, but from a consumers standpoint, he wasn't giving me anything of value.

When you try to build a community, a following if you will, by allowing anyone and everyone to submit FREE content, you’ll soon discover engagement becomes non-existent.

You need to charge them for something.

When community members respect the value of the content enough to pay for it, they are invested in keeping the engagement at the highest level.

Gosh I wonder how much I should charge you for this FREE CONTENT?

Content producers need to find ways to recapture the value in their content, discover the proper way to package it, build multiple streams of residual income with membership communities and we’ll all be better for it.

What are you willing to pay me for a daily blogpost that will teach you how to make more money if you just follow through on what I present?

Let me know.

All the best to you. It's Wednesday, and I'm going for my 2 mile walk. I'll write more later, but for now, I think this is enough FREE content. Most people won't read this much content anyway.

Just an observation.

Have a great day.

Dr. Carney

"The ability to focus attention on important things is a defining
characteristic of intelligence."

- Robert J. Shiller

I like that quote and I just found it on the internet today.

That's one thing about the internet. You can now find just about anything if you know how to use it. That's where google comes in. I mean a few years ago, my brother told me about google and I didn't even say it right. I thought he said or it looked like goggles. You know. I was new to the internet.

Just like I didn't know how to TEXT about 5 years ago.

Wow, how things change.

Sometimes, I feel stupid.

Yes, yes dear reader... don't try to talk me out of
it. I am sometimes, in a phrase, as dumb as a stump
or like a man in a rowboat with just one oar..

And when are those times I'm most keenly aware of my
un-sharpness?

Now that I think about it, it's almost always when
I'm trying to do too much at once. Heck I was laying
in bed last night and you know it, here I am and I
can't remember what I have to do today.

I was working on something for two doctors and it's
kind of cool promotion.

What they're sending out is a promo where they
send an actual check made out to themselves, and
sending it to people on their LIST.

I figured if the people don't answer to this
letter, something totally FREE and something
totally REAL, then they're not going to answer
anything.

This will save the doctors a bunch of money, but
in the process most likely get them some business
without spending a ton of money.

First, because I happen to be mired in a project I'm
WAY overthinking... at a time when there happens to
be a lot to think about. Sometimes that's just the
way it is.

Here's something you might want to read.

THE MYTH OF MULTITASKING
by Donnie B

"It is those who concentrate on but one thing at a
time who advance in this world," said Og Mandino,
"The great man or woman is the one who never steps outside his or her specialty or foolishly dissipates
his or her individuality."

How many people do you know that dominate their field
without specializing in a particular area?

How many geniuses are experts in multiple unrelated
disciplines?

The answer is... not too many.

Real expertise nearly always requires tenacious focus
on a singular discipline.

Focus is one of the most important elements of
greatness. Obsessive focus is also necessary to take
that greatness to the heights it’s capable of
attaining.

There is always the temptation to multi-task,
"diversify," or whatever. After all, common sense
tells us that it's dangerous to put all your eggs in
one basket. Shouldn't we all work on being well-
rounded people?

The truth is that you're "dissipating your
individuality" by doing that. Mandino asserts that
you are diminishing your chances at greatness by
stepping outside of your specialty.

Take a look at yourself.

Are you dividing yourself, working on too many
different projects or in too many areas?

STOP!

Confucius says "Man who chases two rabbits catches
neither."

Find that one thing you're truly gifted in, and focus
on improving that expertise.

Taking into consideration that obsession is a good
thing when it comes to becoming an authority in any
area, here's a very simple action plan to get you
started on your way to becoming the next Mozart of
your field.

1) Determine where your genius lies. One thing at a
time. This is crucial. It can be one of the hardest
parts, as well. We previously noted that all the
training you receive, all the advice you hear is to
a)”broaden your horizons" and be a well-rounded
person, and to b) multitask.

Focus is hard work.

You do not naturally do this.

No one does.

But "tunnel vision" is a common factor among all the greats.

One side note here. A recent study has proven that
multitasking has similar effects on overall
effectiveness, quality of work, and memory retention
as smoking marijuana.

Think about that for a moment.

Is spreading yourself thin by multitasking really
worth it?

What you focus on will depend on your unique
personality and makeup. That’s not to say that you
can't break from conventional thinking like Spud Webb
(honestly, who saw that one coming?).

Your genius is something you’re passionate about.
Something you have a flare for.

2) Discipline and patience. It's not going to be
easy. Discouragement has come even to history’s
brightest minds.

You may feel like you'll never get where you want to go.

But you have to keep striving and practicing.

If negativity comes your way, ignore it.

Practice makes perfect.

More importantly, practice makes permanent.

In the words of Thomas Carlyle, "Genius is an
infinite capacity for taking pains."

Keep at it.

3) Take action. Publicly. If getting started is the
hardest part, then putting yourself in front of
others is the scariest.

Who wants to be an undercover genius? Not you! You'll
have to share your expertise with others.

Don't pretend to be more than you are.

Don't underestimate your ability or knowledge either.

Be yourself.

Be confident.

Step forward in your ever-increasing
ability and authority.

Remember: action is key. If you never put into
practice the gifts and talents you have, you're selling yourself short, and you're robbing the people
around you of the benefit they might gain from your
giftedness.

Please don't do that.

The world needs all
the greatness it can find.

Would you rather be the go-to guy or gal, the expert
in your chosen field, or the person who knows a
little about everything, but not enough to be amazing
at anything in particular? A jack-of-all-trades is
rarely master of any.

The choice really is yours."

Are you the type to Keep Agoin'?

Keep a-goin'!

Kind of catchy huh?

Well it's Monday about 9:02 AM
on May 9th.

So if you're ready for another blog post,
here you go.

Over the years I have discovered that most people fail in business because they
give up too soon. It doesn't require anything to give up and quit, but it does
require some courage and stamina to "keep a-goin'". I don"t know if you've ever
heard the story of Charlie Lubin or not, but perhaps more than any other, it
exemplifies the point of this blog.

Again, remember the name Charlie Lubin. It's important as you read the story.

Charlie made a great cheesecake.

In fact, it was so good that he decided to
open a cheesecake store on the north side of Chicago.

The store was so successful that in time, he decided to open a second store on the south side of the city. Unfortunately that store did not do well and because of overwhelming expenses, he eventually lost both stores.

One night he sat in his room eating some of the great cheesecake that he made
and thought, "I know this is good cheesecake!"

He decided to try again. He opened his original store on the north side of Chicago and decided to just stick with one store.

However, after a while, he opened a second store and once again,
fate struck. He ended up losing both stores because of the financial drain that
the additional store was on the entire business operation.

Still convinced that he had a great product, a few months later he opened shop
for a third time, and guess what? It did extremely well. Business was booming!
So, for the third time he opened a second store and for the third time, it
failed!

I know this sounds ridiculous and without driving you crazy as you read this
story, believe it or not, it happened a fourth time! That's right, four
different times Charlie opened a store that succeeded and a second one that
failed, causing him to lose them both. After the fourth time, he was ready to
give up.

However, Charlie was certain that he made a great cheesecake and that everyone
would love it, so, he decided to open a store - one more time. Only this time,
he changed the name of his store and named his cheesecake and bakery after his
daughter, Sarah Lee. And the rest, as they say, is history. It became one of
the world's largest bakeries.

What amazed me about that story is not that Charlie failed four different times,
but that he failed in the same way four different times. You would think after
one or two times, he would have learned his lesson. But, because he was
convinced that he had a good product, he decided that he would keep a-goin'.

I think Charlie must have memorized the poem that by Frank L. Stanton. His life certainly demonstrated it!

If you strike a thorn or rose,
Keep a-goin'!
If it hails or if it snows,
Keep a-goin'!
'Taint no use to sit an' whine
When the fish ain't on your line;
Bait your hook an' keep a-tryin'--
Keep a-goin'!

When the weather kills your crop,
Keep a-goin'!
Though 'tis work to reach the top,
Keep a-goin'!
S'pose you're out o' ev'ry dime,
Gittin' broke ain't any crime;
Tell the world you're feelin' prime--
Keep a-goin'!

When it looks like all is up,
Keep a-goin'!
Drain the sweetness from the cup,
Keep a-goin'!
See the wild birds on the wing,
Hear the bells that sweetly ring,
When you feel like singin', sing--
Keep a-goin'!

I have to tell you, it's been a difficult last three years.

I've had to more or less reinvent myself.

Have there ever been times I wanted to throw
in the towel and quit?

Oh yeah. You bet!

There have been some huge challenges along the
way and it has not been easy, but it has done more
to mature me than just about anything else that has
transpired in my life.

I plan on continuing to be an encouragement to as many people
as I can until the end comes.

I have come too far to turn back now, so I guess, like Charlie,
I'll just keep a-goin'! And whatever your endeavor, I hope you
will keep a-goin' with me!

Today's BIG Tip: Keep a-goin'!

Have a great week!

See you on Wednesday.

God bless you!

How To Achieve Your Goals in One Day?

How To Achieve Your Goals in One Day?

Hey there.

It's Sunday and I'm doing my Monday blogging early.

I usually TRY to write at least ONE blog a day,
but more likely three or four blog posts a week.

It's easier and I can keep control of my time better
when I write them in that interval.

Sunday
7:33 PM

Over the years I have achieved many of my personal goals
and I have to tell you the TRUTH... I've also failed at
a few of them.

And in all cases this is the methodology to make sure
you REACH ANY GOAL.

I've got to tell you, it’s tried and true, and I assure
you, it can help you achieve your goals as well.

You may not believe me, but if you like a challenge,
take this one and prove me wrong.

There are four basic steps:

Set achievable goals.

Strategize and plan your goals.

Take action and don't pussy foot around.

Review your progress regularly.

Let’s go through them one at a time so you can get a better feel
for what I'm trying to do here.

Set Achievable Goals

When you are climbing the ladder, ensure that
you are leaning against the right wall.

You can climb the ladder as fast as you want,
but it’s going to be a giant waste of your
time if you get to the top and realize you’re
leaning against the wrong wall.

You will need to get this step right to ensure
that you are not wasting your efforts on goals that
you do not truly want to achieve.

We as humans have a tendency to try to bite off
more than we can chew, and this usually causes
us to feel frustrated and annoyed.

Because we only have a finite amount of time,
and everyone has that same 24 hours, it’s foolish
to attempt to conquer the world in a day.

Won't happen so don't try it.

Yeah, you could set goals to be the best guitar player,
basketball player, football player, lose weight,
be financially savvy, earn $10,000 and join the
public speaking club all at the same time.

But really, does that sound logical or achievable?

No it doesn’t.

How can you excel at anything when you are
juggling everything? Ask yourself that a few
times to let it sink in.

So the first key is to figure out a few (1 to 3)
things that you truly want.

And make sure you truly understand why you want
these things. Otherwise you’ll just lose interest.

Strategize and Plan

Here are the basic strategies you will need to employ
to keep your motivation burning and your progress on track:

A) Here's a starter... Paste up your goals where you can
see them every day. –

KEY: Without reminders, you will likely forget about your
goals and become easily distracted by other stimuli. I say, print
them out 10, 20 or 30 times and paste them up in the most prominent,
visible areas around your house, office, etc.

Remember, out of sight, out of mind.

B) Create a visualization board. – For you, most likely your mind
sees the world in images and we remember images more clearly compared
to text and numbers.

A visualization board is basically a large bulletin board filled with clear images of what you want to achieve.

Don't make this hard.

This added visual stimulation can help invoke powerful
emotions that will constantly drive your motivation.

What could be better than that?

If you want to lose weight and get back down a few
pants sizes, put an old photo of yourself up on the
board.

If you want your blog to start making a thousand dollars a
month, find a few success stories online of people that have
achieved that goal and stick it up on the board.

You get the idea.

Position the board right next to your work area so you can
see it while you work toward your goals. I told one of my
clients to get up in the morning and actually WRITE his
goals, each and every day. He thought I was crazy but I told
him, when you write them, it changes everything you're doing.

C) Form a small mastermind group. –
A mastermind group is your support group.

And believe me, this group is a vital entity to your success.

The group can consist of any amount of people (at least 2),
but the important thing is that everyone in the group must
share similar goals.

The key word is SHARE.

It doesn’t help much when you are trying to lose 30 lbs
and other members in the group have goals of setting up
their own company.

A mastermind group helps to hold all its members accountable.

This will help YOU maintain consistency in taking action
even when laziness gets the best of you.

Be sure to meet with your mastermind group at least once a week.

I didn't say once a month either. Get that straight. I say once a
week.

D) Create a daily action plan with actionable tasks. –

Bullet points A, B and C help you to sustain the desire
and motivation to achieve your goals.

This will ensure that you will not give up halfway though
and fall backwards on your rear end.

But you also need a real, actionable plan that you can
follow every day until you actually do achieve your goals.

Every morning, brainstorm for tasks that will help to
bring you closer to your goals and write them down.

Try to create three small actionable tasks each morning and
complete them before you go to sleep.

Make them a priority and fit them into your schedule.

Whether you complete them or not makes a big difference
in whether or not you will succeed.

If you find it hard to generate the small daily tasks or
an actionable plan that will bring you closer to your goals,
seek out a mentor, or purchase a book on goal setting.

A coach is better, but a book will work.

Here are three books I highly recommend:

Eat That Frog!: 21 Great Ways to Stop Procrastinating
and Get More Done in Less Time

Focal Point:

A Proven System to Simplify Your Life,
Double Your Productivity, and Achieve All Your Goals
Getting Things Done:

The Art of Stress-Free Productivity

Breaking down your goals will help you avoid the
feeling of being overwhelmed.

When you are creating your action plan, keep the short-term
tasks in mind instead of obsessing over the long-term end result.

Obsessing over long-term results just creates stress.

It is far easier to think on a short-term task-related
basis.

And as long as you complete your tasks, the results will
take care of themselves. For instance, if you want to
write a book about your office, don’t obsess about completing
the book (long-term results oriented), just focus on writing a
page or two a day (short-term task-related) and soon you will
have your book completed.

I mean thing about it. You write 1500 words a day, and low
and behold, you'll have your book done.

E) Set a deadline. –

You will also need to set a deadline for your goal.

A long-term goal without a deadline will not instill
any sense of urgency in you. And defining a deadline
also gives you something to look forward to.

Take Action

This step doesn’t need a long explanation.

Just take your daily action plan that we created above
and then just DO IT! More than anything, successfully
achieving any goal hinges on the simple act of making
a decision to absorb yourself fully in the process of
getting things done – actually taking action.

Review Your Progress Regularly

Did you know an airplane goes slightly off its set course
70 to 80 percent of the time during an average flight,
but the pilots always manage to land it in the exact location
they intended.

How?

It’s quite simple.

Every time they go off course, they make a slight
adjustment to correct it.

Reviewing your goals regularly will help you to check
your progress to determine if any adjustments are required.

In addition, monitoring your progress will also likely
motivate you to try even harder. Whenever we see positive
results, we have the tendency to take more action so we can
see more positive results.

Parting Words
People are often frustrated that they can’t stick to
their goals and achieve the results they want in life.

Set your goals and go for it.

If you don't, TIME is not going to slow down.

Just do it.

Are You Emotionally Perfect???

Sunday
7:20 PM

I'm sitting in front of the tube,
watching HD Theater.

I watched like three shows with
Overhauling and now I'm watching
West Coast Customs, since they're in
California.

A mentor of mine just wrote me this
email. I want you to read it untouched
by me. I like what he says and I think
you should know about this if you're
ready to write emails or just write
something that will get you more
new patients/customers/clients.

Here it is.

"My wife will hate me saying this, but she enjoys
what I refer to as JUNK TV...

Housewives of Orange County, Playboy Mansion,
Kendra, American Idol, etc.

I don't. The only thing I like at the moment is
Damages - some of the best TV writing I have ever
seen (have you noticed how much better TV series
have gotten over recent years. I also love Mad Men
and The Good Wife and haven't seen a normal movie
in months).

Anyway, the other day we were watching one of
those talent singing shows when this guy came on
and sung something which was absolutely brilliant.
You could feel it in your heart.

His passion.
His love.
His desire.
His presence.

Anyone who watched him sing could FEEL it at a
very deep level.

It was brilliant.

Now what one of the judges had to say at the end
was really, really interesting.

He said, it wasn't perfect.

It was a bit choppy.

But it was...

EMOTIONALLY PERFECT.

And that's one of the keys to great writing as
well.

You need the fundamentals, such as those you'll
learn when you click here.

That guy from Idol had that.

But you don't need to write perfectly.

What you need is the ability to open up, be honest,
and allow others to feel your passion for what you
do."

Now I couldn't agree with him more.

I was in Las Vegas over the weekend, but I learned
a lot about people, and the psychology of people.

If you want to learn what makes people tick, go to
Las Vegas, catch a show, watch people gamble and you'll
start to learn what makes people tick.

This just apply it to your ads, flyers, inserts, etc.

All the best,

Dr. Carney

It's Friday

12:32
Friday

Well it's been a Friday if you know what
I mean.

I was up at about 6:45, didn't walk like I
usually do, had some long distant phones calls
to make and could not get ahold of a person
that I needed to get ahold of about some $7
videos.

but that's another story

for another day.

I've picked up my little car at the local
mechanics, and I commented on his hourly wage.

$85

I went to another mechanic yesterday and I noticed that
their fee was $100.

the mechanics that were charging $85, were not as busy
as the mechanics charging $100. Why?

Location

Location

Location

I know that sounds strange, but I beleive that's what's
going on with this situation.

Now another thing I want to comment on.

A friend of mine took a car to a body shop.

Their follow up is so stellar, I'm going to do
a video on my blog about it, so be looking for that
one.

I'll be giving you some really good tips on marketing
and you'll get to see my smiling face.

it's really hot here.

It think it was like 91 degrees yesterday, so I had to
get the air conditioner charged. It was way too hot.

A lot is happening with me.
I have the new skin care line going out so that should
be quite interesting, considering it's the only type of
skin care that is 100% organic and an anti aging type of
healthy skin regimen.

It' unique, and no one on the planet has anything like it.

It's about $175 for a two months supply, but it does take away
wrinkles, makes your skin feel like a baby's butt, (no pun intended)
and gives you a more youthful look.

Oh and I'm investing in some things that are going to help
me help more people next year. I have a number of clients now and
I have to brag a little bit. They're all moving along in their
goals quite nicely.

They love my handouts, my marketing tips, and my insider secrets
to getting more people in the door, but hey, I had to say it.

Okay if you invested in my $129 11 page copywriters secrets, you're
probably wondering why I am still offering it. Well I have to tell you,
it's such a stellar amount of information, I want more people to know how
to make more money, instead of wasting money on advertising that just
doesn't work.

I've got to run. I'm headed to Las Vegas. I need some money. I'm
tapped out. Just kidding. but I have had a bunch of money going out this
month as with every month. But again, that's life.

Hey if you have a comment, don't forget to let me know by email.

I'll be back sunday night, and then things will heat up.

Talk later,

Dr. Carney

Brevity?

Why does brevity matter?

If you want to capture someone's attention, you have to think...

BREVITY!

In your content marketing, and I'm sure you're doing that right, you might want to inform or you might want to entertain.

Either or.... but do one of them.

Entertaining is better, but hey, it's up to you.

If your audience is mentally screaming “Get to the point!” you’ve done neither.

Don't forget that.

And no one will share your work if they don’t understand it, or if it bores them into a coma.

I don't care how old or young you are, you CAN be boring. Don't do it.

Keep your business - INTERESTING.

That applies to doctors as well as someone selling antiques.

For sales copy, you know the stuff you put on the website,
brevity is even more important.

Yes, long copy sells. But “long” means you cover all of the
important facts your prospect needs to know, in the shortest
amount of time, to CONNECT with them.

If you have ever silently waited, cash in hand, while a windbag
salesperson droned on, you will recognize the issue here.

Brevity is awesome.

It actually takes MORE work to write a short post. I know, I'm
writing this one.

You may find you spend twice as much time editing as you do writing,
like I'm doing right now.

But you owe it to your readers to cCUT the fat from your content.

Just do it!

CUT IT.

Bottom line:

If you WANT your words to have impact, get to the point —
then get out of the way!

Just make sure they're GOOD words.

That's it for today.

Brevity is supreme.

In some cases.

LOL

Dr. Carney

Seducing Your ...

I'm guessing you want more business right?

I’m guessing you also want to write copy that sells or use ads that actually get more people to call you or order from you.

If you're going to do this, you're going to want to write copy or ads that are so irresistible --- it makes your readers scramble down the page — begging to do whatever it is you want when they’re done reading — whether it’s to make a purchase, send a donation, or join your newsletter, or just buy something from you.

So I'm going to tell you that YOU, my friend, want to seduce your readers.

You may not like the word, but it's a good word, for what I'm telling you to do and what you really want to do.

Well, today’s your lucky day. In a few moments you’ll know not only how to work your readers into a lather … but also what a cold shower over-educating them can be.

This is going to change your life.

Let’s start with a story.

A sexy — but sad — protagonist.

Cindy is a beautiful and accomplished accountant.

Her husband, John, is an editor for a big time publisher.

And their son, Chris, is a sturdy, blond, lovable wrecking ball.

A sublime family.

A nice home.

But something’s wrong.

Cindy wants another baby.

Unfortunately, with Chris's ubiquitous presence and the ridiculous demands of work and family life, the days of John chasing Cindy around with wine and roses are long gone.

Long Gone!

It could take years to have another child. Only problem is, Cindy doesn’t want to wait years. Her clock is “ticking.”

That means if Cindy wants to get pregnant soon --- she has to calculate. Innocent happenstance is out the door with her.

Guerrilla tactics are in.

Cindy decides that the evening hours after the boy is safely tucked away is the best time to seduce John.

Unfortunately, her husband doesn’t read a bed time story to the boy and then suddenly slip on a smoking jacket and shift into sexy thoughts.

No. After bed time John sinks into his black leather Ralph Lauren chair with a newspaper, a nice scotch and a wicked bent to falling asleep while sitting up.

Know what that means? Cindy has to lay the groundwork during the day if she wants a passionate man in the evening. Women plan, men just do.

Here’s how she does it.

Her devious plan

The next morning Cindy tells the refreshed, perky John, father of their future second child, that the time is right — and that she will not be wearing panties all day.

She winks and heads for the door.

John’s coffee cup crashes to the floor along with his jaw.

Near noon Cindy emails John. She writes: “I can’t tell you how refreshed and breezy I feel. How about you?”

At dinner, Cindy sits across from John, crossing and un-crossing her legs. And while John throws the dishes into the trashcan and the trash into the dishwasher, she puts a sleepy Chris to bed.

Three minutes later they meet in their bedroom.

Now let me ask you a stupid question:

Do you think Cindy succeeded?

Of course she did, but what does this have to do with writing irresistible copy?

What does this have to do with you and your business?

Where did this come from?

Let me show you what I mean and why this applies to you.

Do this and you’ll kill gratification every time

Cindy’s secret to success amounts to this: she leveraged the erotic potential of premeditated restraint and the human imagination.

In other words: She teased.

She taunted. She fascinated. She withheld gratification until she was certain she could get what she wanted.

The same goes for you.

Listen: gratification is the killer of seduction.

I’ve seen this before:

* A book with a dust jacket that explains what someone needs to do to eat right.

* A sales letter that unpacks the secret to raising brilliant children — right in the letter.

* A video that demonstrates the best ways to save money for your child’s college education.

* A movie trailer that spills all the best lines, the funniest jokes, and the most exciting plot twists.

Don’t get me wrong: I appreciated the information.

The problem is, I didn’t buy any of the products.

Why should I?

They told me everything I needed to know.

With physical products, restraint is just part of the deal. Cars, computers, or steak knives. You can’t start really enjoying that irresistible Macbook Air until you buy it and make it your own, no matter how much fooling around you did at the Apple store.

Get the product in front of buyers, maybe give them a test drive, and they get worked up.

But when it comes to selling non-tangible information products, copywriters often over-educate … and end up giving away the farm.

Cindy didn’t over-educate.

But she still got what she wanted, right?

Your reader, like John, has hunkered down, intending never to move again. Unless of course you give him something to get worked up over.

Look at these examples on how to do that:

* Do your readers or clients want to run a marathon in four hours? Then tell them you have a 17-week training program that will not only get them across the finish line in 3.5 hours, but will also prevent them from dehydrating and allow them to recover in just one day. And the key to seducing this reader is giving him or her a single powerful technique from the program — but that’s it.

* Does your audience want to overcome crippling insecurity? Then tell them you have a seven-step system that will transform them into a robust, productive human being in seven days — but don’t give them those steps. Just let them get a good peek at one.

* Does your audience want to retire rich? Then tell them how you’ve helped hundreds of people retire before they turned 49 by using a legal but wildly lucrative investment strategy … a strategy they can get their hands on once they go through a rigorous application process.

* Does your audience want to live to be 100? Then tell them you’ve figured out how exactly to do just that with a the right combination of exercise, food and vitamins. But don’t ever tell them what that combination is. Just tell them how these will make them live healthier and longer.

* Do your patients want to live to be healthy and do the things they did when they were twenty? Then tell them you’ve figured out how exactly to do just that with a the right combination of exercise, food, adjustments, and whole food supplements. But don’t ever tell them what that combination is. Just tell them how these will make them get what they want to get.

See how that works?

Yes, you can give information — including valuable information your prospects can act on right away. But keep some sexy stuff reserved for AFTER the sale.

The bottom line

Gratify TOO soon and your reader — your prospect — is GONE.

Instead, make plans to tease the dickens out of your reader or patient. Don’t satisfy their curiosity. Or quench their thirst.

Do just the opposite …

* Promise them you have what they WANT
* Paint the picture of what it will be like when they GET it
* Prove to them that you’ll uphold your end of the bargain if they BUY
* And then PUSH them over the edge

Which should be a piece of cake if you’ve properly laid the groundwork.

Just ask Cindy.

Hey, I am just helping you understand how you work your people for maximum response. That's all.

You can make your decision to do whatever it is you do, but I will tell you, this is a great way to seduce your customers, clients, patients, etc.

Just do it.

Dr. Carney
chiropractor
acupuncturist
copywriter
skin care entrepeneur