What a Mess! (you better read this now)

Hi there,

It's Wednesday
9:37 AM, 2011

Here's what one of my mentors wrote today.

Read it. I'll get back to you later and tell you
what I think about a few other things, but with
that said, here's what he wrote.

If there is something that makes a big difference,
I'll write in ALL CAPS LIKE THIS. This way you know it's
me commenting on what he's saying.

Fair enough?

"Back in my University days, I put myself through school, and
nurtured my entrepreneurial spirit, by owning a College Pro
Painting Franchise. I had started my own painting company in
high school, and it was only natural to take this bigger and
better with the College Pro name behind me.

I PERSONALLY THINK WE'RE DUMBING DOWN OUR YOUTH. YEAH THE GAMES
ARE GREAT, AND THE COMPUTER IS WONDERFUL, BUT THEY'RE INSIDE MORE
THAN THEY'RE OUTSIDE. JUST MY THOUGHTS ON THAT ONE.

It was a fabulous way to spend my summers, and had 8 painters
working for me at any given time, and usually 4 houses on the go.

MY MENTOR WAS ON A ROLL IF YOU KNOW WHAT I MEAN. I COULD STAND TO
HAVE EIGHT PAINTERS WORKING FOR ME RIGHT NOW AND MAKING THAT EXTRA
MONEY. GO FIGURE THAT OUT. LOL

Like me, there were quite a few other franchise owners and
managers who were putting themselves through school.

...One guy, we'll call him Keith, had this fantasy about going
out to a house to do a quote, and meeting up with the hot and
bothered house wife. THAT'S JUST HORMONES IF YOU DIDN'T KNOW.

You see it in the movies (well, a certain kind of movie anyhow),
and to Keith it was his ultimate fantasy.

...It drove him to work harder every summer.
...It fired him up talking about this great escapade that he was
'going to find'.
...He knocked on doors on weekends looking for home owners who
needed painting done.
...He was relentless in his pursuit of the housewife fantasy.

So, me and some of the other managers did what many others would
have done... we set him up. THIS IS DEFINITELY A MAN'S THING...
SETTING PEOPLE UP, EVEN YOUR FRIENDS.

I lived in a house he had never seen before, so we had the
ultimate setting.

We had one of the managers girlfriend phone and set up a time for
Keith to come out and do the quote.

We had hidden cameras set up inside the house so we wouldn't miss
a thing.

...We had it planned perfectly.

Keith comes out to the house, the girlfriend was there looking
all cute and house-wife-ish.

Me and the other managers were hiding nearby.

...It went without a hitch.

Keith thought he had died and gone to heaven.

He done the walk around. Worked out the proposal. And gone
inside to present his painting job.

She was all professional at first, hearing him out and letting
him give her his best sales pitch.

Then she started joking around with him. Flirting a bit.
Insinuating that he come out and paint the house himself...
shirtless.

...Then she offered him a beer.

Which he gladly accepted as his eyes twinkled, thinking ad
believing that THIS WAS IT!!!

She turned on the music and started to get close to him, even
offering to give him a little dance show.

Well, Keith was grinning ear to ear right about now (remember, we
had it ALL on video).

She got him to take off his shirt.

He was already planning out how he was going to brag this one up.

And then the door knocked.

Quietly at first.

Then this booming voice behind the door started SCREAMING at her
to "open the $%^$%^ing door!!
Who the HELL is in there with you?
Who's truck is that in the driveway?"

By now Keith was in FULL PANIC MODE.

Then the door busted in and a very scary biker-looking dude came
charging in.

Keith near wet himself right then and there.

He took off like a bat out of hell...

...out the front door

...into his truck

...burning away at light speed

(he even forgot his shirt there!!)

We actually had to get one of the managers to chase after him in
his own truck to make sure Keith didn't get in an accident!

He caught up with him and told him the truth.

Meanwhile the rest of us had been busting our guts and watching
the video of Keith's face when that door busted in.

It was the funniest thing I have ever done.

And the only real lesson I have in this one is this...

...Keith had a passion that drove him to be highly successful in
his painting business.

He wanted to find that one housewife.

It pushed him to knock on more doors.

To quote more painting jobs.

To close more deals and hire more painters.

...It made him one of THE most successful franchise owners.

He got what he wanted, kind of.

He sure made a boat load of money those summers, we all did (it
was a FANTASTIC summer gig).

...All kidding aside here - what is YOUR over riding passion?
...What is your big audacious goal for your business.
...When you reach a certain milestone - how will you reward
yourself?

This one seemingly simple little thing can be THE MOST IMPORTANT
THING YOU DO IN YOUR BUSINESS.

Find it.

And let it drive you to succeed beyond your wildest dreams.

If I could track down that video - I would LOVE to share it - but
it disappeared years ago... sadly.

Funniest thing I ever did or saw."

Now did you notice that it was easy to read that long copy.

It wasn't boring. It was fun and you were riveted to the next
sentence.

That's how you want your marketing to be.... FUN.

That's what this blog is all about. Teaching you what it takes to make
more money, without working harder and longer. If you're still in that mode,
you're only hurting yourself. Learn how to market, so when you make a sale,
you make another sale, almost on the spot.

When you send something in the mail, always include something personal
in the box. It'll make buying from you EASY. Write a handwritten thank you
card and stop being so lazy.

Hey I'm just trying to save you some money. Actually I'm trying to make you
more money.

It's all up to you.

And please, don't forget me. Who have you referred to this blog this week?

If you're my friend, and you like what I do, then share this with someone.

Don't keep me a secret, and always have fun and a passion for what you do.

I do and that's why I'm writing this to you. I don't care if you're a chiropractor or just a person in business. This all applies to you.

I love chiropractic and I love doing what I do in marketing, because I think marketing is everything. Learn how to do that and you can be successful in anything.

ANYTHING.

Love ya,

Stay warm, stay cool, and do what you love.

Dr. Carney