Life is good when you know what marketing can do for you!!

Life is good when you know what marketing can do for you!!
It is a GREAT LIFE!

Wednesday, March 9, 2011

Hey, Hey, Hey..............Let's Do It Again. I'm ready.

There's a big fat problem with running businesses
based on the conventional model.

There's a big fat problem with running a chiropratic
business---based on the conventional model as well.

Here's what I mean.

You go into the business for lifestyle reasons.

TRUE?

You want to be able to spend more time with your
family. You want a better lifestyle. You want more
freedom and more choices. You want to travel, to retire
early, to earn more moolah and worry less things that
have to do with money.

But if you're like many business owners I know
things don't always go as planned and you'll quickly
find there are three core problems which hold you
back:

Yes, three!

Lack of Cash flow :

If you run your business in a
conventional way (using 'hope and pray'
advertising and following conventional business
wisdom) you can be stuck in a position of no or
low cash-flow for years. This can become a very
difficult pattern to break out of. And because of
this, you have to do all the work yourself, so you
have...

No time :

You as a business person are doing everything to keep your
nose just above water.

You are in survival.


You spend all your time working IN your business
instead of ON your business.

And because you cannot work strategically ON your
business, you stay in that same rat race which stops
you from spending more time with your family, taking more
holidays and enjoying all of the lifestyle goals
you so much desire. The reality is many business
owners just like you can end up working more for
less pay - the exact opposite of what you intended.

People problems:

And then it comes to getting people on your team.

It's tough to find "A" players who can do the job you
want them to.

So you end up going through four staff members to get
one good one and wasting thousands of dollars in
the process.

NOT GOOD!

Do any of these problems hit home?

Do you feel like you are working too hard to make a living
from your chiropractic business... and not getting ahead fast
enough?

If you're like me, you sometimes feel like a freak
from another planet, because you've got this
burning desire and passionate interest in taking care
of people while making money, a belief in free enterprise
and a commitment to excelling in every area of your
business - from advertising, marketing, to the point
of dominating your profession.

And you hate dealing with theorists, and
'fuzzy-headed' doctors of chiropractic who can
talk the talk but have never actually supported
themselves selling or been in business.

And I have to tell you, this goes around, not
only to chiropractors, but also to any business
owners, because marketing is marketing.

I get lonely. Writing copy seems glamorous, but at the
end of the day you have to do it alone.

And while I work at home and can
go to a cafe every now and then to see people
(which is far better than working from a busy,
congested office) the reality is it's a very
lonely job. One that I love - but this year I have
decided I want more people connection.

Second, over the holidays while I was hanging out
with my family, I got to thinking about what I really
love.

I love writing my daily emails. I love coaching people
to bigger and better stuff and teaching people what it
takes to move their business to the next level.

But with one caveat: I don't enjoy teaching
whimps, scaredy-cats or people who are skeptical
and never take action. But I love working with
smart, progressive, aggressive & optimistic
entrepreneurs with a love for marketing and a
commitment to making things happen.

If that's you, kudos to you.

I'll love chiropractic.

Keep doing what you're doing if you're 110%
happy with your results. If not, then get off the
couch, call me and let's get you moving in the
right direction.

I only have a few spots available and you know
that I charge a minimal fee for these services.

Why don't I charge more. Because I love helping
people.

Thanks again for reading this blog.

I appreciate it. Thanks again.

Dr. Carney

P.S. Bet you thought I wasn't going to post today.

Ha, ha, ha. A chiropractor's blogging never ends. I'm
all about marketing, outrageous marketing and marketing
that changes lives.