Does My Marketing Work In Any Business?

The Magic Numbers are 3/45

January 30, 2011

3/45 Marketing

I usually talk about how you can market yourself, but this is to a friend of mine that has reminded me numerous times about writing my blog, and so I want to dedicate this to her.

If you’ve got a storefront, it’s easy to get a first time customer, but how easy to have that same customer coming back 3 times in the next 45 days?

It’s not that easy! Have you figured out what percentage of your new customers return a second and third time? Having this basic information can help you get them as a permanent customer.

So 3/45 is getting them back into your store 3X in the first 45 days.

How do you do that? Here is what some of the most successful business people I know do to and insure that over 92% return to their stores. It’s easy, but most won’t do it. It takes some work to get the system set up, but once it’s on autopilot, it works like a charm. Here are the 7-steps:

Step 1: Snail mail a welcome letter – Explain how your delivery service works or the hours of your store or anything else they may not know about your store. Include some personal information about you, the owner. Include your picture, prices and the guarantees you have, if any.

Step 2: Email the same thing – This means that you get their email address just like you get other info. Ask confidently and you’ll get it.

Step 3: Snail mail a short hand-written thank you note - for coming into your store. One business owner has his counter person send out hand-written thank you notes every day. EVERYDAY!! His new customer rate went from 48% to 76% when he did this. If you're smart, you can do it and see a huge change in your business.

Step 4: Video or phone call – I use my iPhone to create a short customer video and I email it to them. You can also call or have one of your people call and thank them for trying you out. Most of the time you’ll get the voicemail. Prepare a simple script that you or your person can use, but make it personal.

Step 5: Send out a welcome kit – After a week or so, you can mail out a micro-fiber cloth and explain how to use it. Include one of your best newsletters and another letter explaining your services.

Step 6: Send out a newsletter every month – You can attach to all your outgoing orders and or send it out in the mail.

Step 7: Email them at least once a week – Tell them about your deal of the month, referral program and give them some tips they can use.

You can do all these things. Once you get this set up, it’s automatic and happens without your input.

Dr. Carney

You do all these steps and you’ll keep most of the people trying you out for the first time.