26. Improve your building signage. You have to think about this if you want an effective sign.
27. Get a booth at a trade show or expo attended by your target market.
28. Give a speech or volunteer for a career day at a high school.
29. Sponsor an Adopt-a-Highway area in your community to keep roads litter-free.
30. Donate your service to a charity event or auction.
31. Have a Yellow Pages ad listed under your main industry and in related categories. You'll want to use the internet with this as well.
32. Volunteer your time to a charity or non-profit organization. People will remember you and your name.
33. Create a loyalty program to reward existing patients. This can be huge if you do it right.
34. Create an opt-in email or print newsletter for your patients. Fill each edition with specials, tips and other timely information.
35. Send hand-written thank you notes to important patients every chance you get. I say you do this at least daily and to at least three people a day. You can send it to patients, vendors, friends, businesses, etc. Be creative.
36. Use brightly colored envelopes and unique stationary when sending direct mail pieces, especially your thank you cards and letters.
37. Show videos on a television during business hours. I have a complete set of videos that ROCK if you want to educate your patients.
38. Book a celebrity guest for an event at your office. Use television news anchors or local authors. People will know them and want to meet them in person.
39. Create window displays in locations away from your office. Airports, hospitals, and large office buildings occasionally have display areas they rent to local businesses. Do it.
40. Team up with a non-competing business in your area to offer a package promotion.
41. Pick the slowest day of the week to hold a one-day sale. Be creative and make it turn out to be your best day.
42. Create a warm, welcoming waiting area for your patients.
43. Provide extra patient service training for your staff, if you have any. If you're it, then READ.
44. Sign up for a newsletter or join online discussion groups to learn more on how to please and help people.
45. If possible, loan your facilities to other groups for a meeting place.
46. Create a unique lapel pin to wear at meetings. People will notice it.
47. Choose a regular patient to spotlight as a Patient of the Month. Create a brief write up to submit to the local newspaper about the patient and be sure to give he or she a copy of the article as well as have one framed to hang in the office.
48. Pair up slow moving items with related products and repackage as a special buy. This can be slow moving supplements or cervical pillows, etc.
49. Start a blog like this one. Write about your office and what is happening.
50. Offer your patients discounts for each referral they provide. I have an entire bonus report on this that I'll be offering at a later date.
Marketing is most effective if done in coordination with other exposure. Enhance the above efforts with additional signage, newspaper ads, displays and radio ads. Remember to tailor each event for your target audience. If your message isn't being delivered to the right person, it may be a wasted effort. If you're message isn't being delivered correctly, to the right person, it will be a wasted effort.
I wish you all the best.
Dr. Carney
P.S. I've been prompted by a good friend of mine to write this blog three times a week, so that's what I'm doing. You can come back to this blog Monday, Wednesday and Friday, and you'll see a new post. Thanks again for sharing your time with me.
Life is good when you know what marketing can do for you!!
It is a GREAT LIFE!
