Are You Selling Or Are They Buying is a GREAT headline.
But it's something you definitely need to think about.
Seth Godin, a standup marketer has pointed out that there are products that are “bought”, and there are products that are “sold”.
Here’s an example:
-Ice cream is bought.
-Life insurance is sold.
Seth’s point was: knowing which one YOU offer.
My point is: decide to offer products that are Bought, thereby bypassing the need for Selling altogether.
This doesn’t mean, by the way that no storytelling (copywriting) is required.
Apple products are bought, but stories are told just the same.
The “little hinge that swings big doors”: it’s often the storytelling that fuels the buying.
Think about that and then read the headline of this article blog again.
Dr. Carney
Life is good when you know what marketing can do for you!!
It is a GREAT LIFE!
