Dig Deep... it's Christmas... You'll see!

From: Dr. Carney
11:11 AM
Wednesday

I've got to tell you, it's beautiful here in California.

I loveit.

Here's something for you to dig deep into this week.

This comes from one of my closest friends who's a copywriter.

I think you'll like what you're about to read... if you're
a marketer.

"Whenever I start working with a new client, we put a significant
amount of our time into the positioning of them in the market
place. We want to make sure they know where they stand in the
buyers eyes, and what makes them the one and only choice in a
competitive situation.

It isn't simple.

Most entrepreneurs want to be everything to everyone... but we all
know that strategy is doomed to fail.

So what does work?

How do you reposition yourself in the market?

How do you find the 'thing' that puts you heads and tails above
the others?

Here are 4 strategies that may help you get clear:

1. Pick on the competition... blatantly! This is the exact
strategy that Avis took when they wanted to go head to head
against Hertz. The whole "we're #2. We try harder." Approach
worked like wildfire for Avis.

They turned their competitors main advantage (being #1) into a
David vs. Goliath approach. And people ate it up.

This approach works just as well today, maybe even better, than
it did then.

People mistrust big corporations more. They want specialized
attention. They like dealing direct with the owner(s). They like
the TLC they can get from the smaller guys... so give it to them.

Don't try and hide from the competition... make the competitions
so-called 'advantages' into a disadvantage.


2. Big benefit. Is there one thing you can do or provide that
makes the entire investment in your product or service seem
minuscule?

If you look at the big picture... is there one thing about your
product or services that justifies the price every single time?
Compared to your competition? Or are they saying the same thing?

There is almost always something there for you; it just takes
some digging on your part.

One of my clients in the adventure business mentioned quietly
one of his 'hobbies' that he loves. He then went on to tell me
that: no where else in the world can you do this, it really is
possible (most people think it is only done in the movies),
people have paid him BIG dollars to tag along side him for this,
and that it only happens once a year.

Can we say ca-ching?

Major opportunity there that we can use as his big benefit.
Being a part of his other program can guarantee you a spot in
this... and there is no other way possible to get the chance to do
it... other than join.

There is a major benefit to joining him, if you are the right
type of person who is wealthy and passionate about getting a
serious adrenaline rush. And there are lots of those out there
that would LOVE to do this with him.


3. Your buyers. Who are they and what makes them, specifically,
different than other buyers? Going back to standard customer
research... you must know your buyers better than anyone else does.

You need to know: what they think about, what they worry about,
what foods they eat (and hate), what their drink of choice is,
what books they read (and how often), what movies they watch,
what hobbies they have, what their biggest dreams are, and what
their grandest desires are.

Not an easy task.

But imagine what power you hold when you do!

Going back to the 80/20 rule... how does it apply to your buyers?
Your top 20% of buyers... what do you know about them?

How can you find more of just that 20%? What about the 20% of
those 20%?

What makes them different? You can redesign an entire business
around the strategy of selling to a VERY specific business. And
you should!

This is an easy way to grow your profits rapidly, while making
your marketing much more targeted and focus on a very specific
person (which makes it much easier to find the marketing media to
reach them)


4. Picking on the problem. I have another client who is a
traditional MD, but she has changed her focus to the more natural
ways to help the body inside and out.

Her biggest pet peeve right now?

Flu vaccinations. We are right in the middle of the
immunization drive to get everyone and their dog into the doctors
for a flu shot. People are panicking about the N1H1 hype.

And she is PO'd.

Did you know that flu shots use formaldehyde? The exact same
ingredient that is used to preserve DEAD BODIES?

Yup, little Johnny there is getting a flu shot and injected with
embalming fluid at the same time.

Not quite what you thought would be in the flu vaccine?

Well it is.

And when my client makes a stand against the traditional medical
establishment and the ridiculous things they do, claiming it is
for your 'health', people pay attention.

People are mortified when they realize how little they know
about these shots the medical authorities are putting in your
body. They have assumed, until now, that the medical community
was acting in their best interest.

Once their eyes are open to the real problem, the real
underlying issue that no one else is talking about... my doctor
client has their attention.

She is seeing record sales this year (in a private clinic... much
rarer in Canada than the US).

There is good reason why: she picked on the real problem (lack
of real education about the traditional medical 'cures'), and is
guiding her clients and prospects to a much more educated and
intelligent way of deciding who is injecting what into your baby
girls blood.

These are 4 simple strategies that might get you thinking.

Pick one - and find some ways to make it fit your business.

The economy is still sluggish in many parts...
but the signs are picking up and people are spending more.

Are you preparing yourself to tap into it?

Or are you hoping and praying that when people start buying
again, they are waiting with credit cards in hand to buy from
your same old pitch you have always used?

Maybe it's time to invest some brain power on a new strategy for
the remaining month in 2011 and to kick start 2012?

Don't wait... get busy!"

He makes some good points.

Points that apply to doctors as well as an antique
dealer. You see, anyone can apply this, if they just
THINK.

PS: I have a VERY unique and powerful done-for-you marketing
system that is ready.

If you have ever struggled getting enough consistent marketing materials
in front of your clients and prospects, this is definitely for you.

If you have ever thought "these marketing ideas are great...but I just don't
have enough time to get it all done"... this is exactly what you need.

If you want to make a BIG impact this Christmas and heading into the
New Years, and think the idea of a done-for-you marketing campaign
sounds ideal to you.... this is for you.

The best part?

The price.

Less than the price of a good night on the town.

Don't let the price fool you though...

...this has never been done before this way.

I write the copy.

You send it to your leads and prospects.

Full details we can discuss if you are serious.

If you have been reading my blog for any length of time
... you know I don't hype things up.

This is the real deal and can attract you much better clients,
patients, buyers, customers, and repeat sales.

But you need to be serious about working with me.

Let me know.