I went back and checked the number of words
on my last five posts.
And I have to tell you, I didn't make the
200 words on two of them so I'm writing
this one.
As an added enhancer.
Anyway, I'm going to tell you about a great
mailer I came across a few days ago.
It looks like an IRS return check.
Which I thought was pretty cool.
I'm trying to get Dr. Ron to do it and this
way we can promote his office, which I will
learn from when I open mine.
I think I'm going to go check on the office
tomorrow, and if everything goes well, I'd
love to open that office within the next
month.
I'm not sure if I can do that with them, but I'm
going to try.
Oh I want to tell you about the drink that I
created tonight.
It cost me about $45 dollars to get the:
Cinnamon
Flax seed oil
Chocolate Almond Milk
Chia seeds
Organic eggs
Protein whey powder (New Zealand)
But oh, after Bela showed me how to make this
amazing drink, I have to say, it was definitely
something I wanted to have so I could fix it for
myself.
It was definitely amazing.
Really good.
When you can take 2 raw eggs and make it taste good,
I think you've done what is necessary.
I love the drink.
Oh yeah, Duane said he found tickets for $25 bucks.
That would be a deal even for NHRA, especially this late
just before the races this weekend.
So I am definitely going.
Well I'm going to call the bank tomorrow and check on
some things. Should be a good call.
Anyway, I think I'm way over 200 words on this post.
We'll see.
Have a great life, whenever this is read if it's ever
read.
Your friend and blogging buddy.
Dr. Carney
Sunday, March 25, 2012
Belive it or not
I know this is crazy but I'm going
to reach my goal of five posts in
20 minutes.
Now I know how to write them and I
know how long to allot for doing it
and with just 20 minutes into this,
I've actually written five new posts.
This is the last one.
I'm moving along well and I'm sure I
can finish this one in record time.
I have 2:40 left so I should be able
to crank out the last one and do it in
enough time to make sure that I have the
five posts.
I told you the secret in a different post.
I'm sure you read it, but if you did not,
you should.
Go back and read it.
It'll help you make money.
I have the TV on, and I should have shut it
off, but I didn't.
I have to call duane back and talk to him about
his trip for Las Vegas.
I'm going to love making that trip.
Yeah right.
The drive will be good, but I'll meet him in
Las Vegas and then it's off to the races.
NHRA races.
Well I better call it good.
I have over 200 words and this is the last one.
More next time.
Dr. Carney
to reach my goal of five posts in
20 minutes.
Now I know how to write them and I
know how long to allot for doing it
and with just 20 minutes into this,
I've actually written five new posts.
This is the last one.
I'm moving along well and I'm sure I
can finish this one in record time.
I have 2:40 left so I should be able
to crank out the last one and do it in
enough time to make sure that I have the
five posts.
I told you the secret in a different post.
I'm sure you read it, but if you did not,
you should.
Go back and read it.
It'll help you make money.
I have the TV on, and I should have shut it
off, but I didn't.
I have to call duane back and talk to him about
his trip for Las Vegas.
I'm going to love making that trip.
Yeah right.
The drive will be good, but I'll meet him in
Las Vegas and then it's off to the races.
NHRA races.
Well I better call it good.
I have over 200 words and this is the last one.
More next time.
Dr. Carney
Had a great idea for business
11:26 PM
Temecula, CA
Hey I've got a thought on opening
up a STRESS, WEIGHT LOSS, NEUROPATHY
clinic and have someone run it.
My plans are this.
See 25 patients a day.
Make a couple thousand a day.
Pay the help, pay the rent, and make
some money when I'm not even there.
That will be a great investment, as the
rent will run about $1,500, but even with
that rent, I can see 10 people a day.
Doing that will make me say about $900 a day.
If I can see 10 people, that would be right at
say $1,000 a day, and I'll be open 5.5 days
a week.
That's about $20,000 for a month, and expenses
would be around $4,500 a month, so I could
pocket about $15,000 a month, which would be
a great addition to my income.
Well I have more or less figured out how to do
all of this on a shoestring budget and may
franchise these centers later.
More in the next post.
Dr. Carney
Temecula, CA
Hey I've got a thought on opening
up a STRESS, WEIGHT LOSS, NEUROPATHY
clinic and have someone run it.
My plans are this.
See 25 patients a day.
Make a couple thousand a day.
Pay the help, pay the rent, and make
some money when I'm not even there.
That will be a great investment, as the
rent will run about $1,500, but even with
that rent, I can see 10 people a day.
Doing that will make me say about $900 a day.
If I can see 10 people, that would be right at
say $1,000 a day, and I'll be open 5.5 days
a week.
That's about $20,000 for a month, and expenses
would be around $4,500 a month, so I could
pocket about $15,000 a month, which would be
a great addition to my income.
Well I have more or less figured out how to do
all of this on a shoestring budget and may
franchise these centers later.
More in the next post.
Dr. Carney
You have to think about this
What am I talking about?
WRITING.
Yeah writing.
I'm also day dreaming about the money
I could make if everything goes well in
the next few months.
Not many people know about sea veggies,
but I have to say, I'm impressed with
the way they work and the ease in taking
them.
They are amazing and very affordable.
I had a brain fart just now.
I'm writing at a pretty quick pace and
all of a sudden, I lose it.
I mean I was going to write something but
for some reason that thought, or those
thoughts just went away.
Duane is considering coming to Las Vegas and
us going to the races.
Well we'll see.
I have to check Southwest as soon as I'm done
with this post, or the next two.
I was very happy by the results of the college
basketball game today when KU beat NC.
Great game and again, couldn't believe that
they won, but they did great.
Also watched Celebrity Apprentice.
Crazy show.
Tomorrow I talk to Rex about parts for the car.
Need to talk to Jason as well about the tags.
Anyway, I'll tell you more in the next post.
All the best.
Dr. Carney
WRITING.
Yeah writing.
I'm also day dreaming about the money
I could make if everything goes well in
the next few months.
Not many people know about sea veggies,
but I have to say, I'm impressed with
the way they work and the ease in taking
them.
They are amazing and very affordable.
I had a brain fart just now.
I'm writing at a pretty quick pace and
all of a sudden, I lose it.
I mean I was going to write something but
for some reason that thought, or those
thoughts just went away.
Duane is considering coming to Las Vegas and
us going to the races.
Well we'll see.
I have to check Southwest as soon as I'm done
with this post, or the next two.
I was very happy by the results of the college
basketball game today when KU beat NC.
Great game and again, couldn't believe that
they won, but they did great.
Also watched Celebrity Apprentice.
Crazy show.
Tomorrow I talk to Rex about parts for the car.
Need to talk to Jason as well about the tags.
Anyway, I'll tell you more in the next post.
All the best.
Dr. Carney
Time if flying by doing this
11:18 PM
Temecula, CA
Well hello again.
If you're reading this you've probably
read my last few posts or at least the
last one.
Well things have been better.
I've been struggling with the money
issues, but that's just because of the
car issues.
I know so many people that get by, that is
until they have CAR PROBLEMS.
When that happens, all hell breaks loose.
I mean having a car is like having a money
pit, a deep money pit.
If you're smart, you have some money put
away for a rainy day.
And yeah it did rain here today.
And when I took Gina Marie outside just a
few minutes ago, it was coming down pretty well.
So...
I'll tell you about the secret to losing weight
in the next post.
Talk then.
This should be about say 170-200 words.
I'm sure of it.
Dr. Carney
Temecula, CA
Well hello again.
If you're reading this you've probably
read my last few posts or at least the
last one.
Well things have been better.
I've been struggling with the money
issues, but that's just because of the
car issues.
I know so many people that get by, that is
until they have CAR PROBLEMS.
When that happens, all hell breaks loose.
I mean having a car is like having a money
pit, a deep money pit.
If you're smart, you have some money put
away for a rainy day.
And yeah it did rain here today.
And when I took Gina Marie outside just a
few minutes ago, it was coming down pretty well.
So...
I'll tell you about the secret to losing weight
in the next post.
Talk then.
This should be about say 170-200 words.
I'm sure of it.
Dr. Carney
It's Late
Okay,
It's about 11:14 PST
Sunday
I'm going to write five blog posts
and I'm going to do it in less than
say 20 minutes.
\
I just set the timer and I'm going to see
if I can actually write five of these
posts like one of my mentors has told me
to do.
when I got up this morning the sun
was shining.
It was a nice day.
Not a lot of wind.
Lots of sunshine and a beautiful day.
My iPhone said rain, but I didn't see
that happening.
Well I hate to say this but the iPhone
info was right on.
I'm also dealing with the car and the expenses,
and my future trip to Las Vegas.
I'll probably be doing some work there, but
for the most part, I'll be doing some work
for Erich and going to the races.
I'll write more about what I'll be doing
in the next post.
I'm not even going to check my word count
in these five posts.
More next post.
Dr. Carney
It's about 11:14 PST
Sunday
I'm going to write five blog posts
and I'm going to do it in less than
say 20 minutes.
\
I just set the timer and I'm going to see
if I can actually write five of these
posts like one of my mentors has told me
to do.
when I got up this morning the sun
was shining.
It was a nice day.
Not a lot of wind.
Lots of sunshine and a beautiful day.
My iPhone said rain, but I didn't see
that happening.
Well I hate to say this but the iPhone
info was right on.
I'm also dealing with the car and the expenses,
and my future trip to Las Vegas.
I'll probably be doing some work there, but
for the most part, I'll be doing some work
for Erich and going to the races.
I'll write more about what I'll be doing
in the next post.
I'm not even going to check my word count
in these five posts.
More next post.
Dr. Carney
Friday, March 23, 2012
I'm not sure
I'm not sure but I think...
I wrote five posts in less than fifteen
minutes.
How did I do that.
I just put my thoughts on paper.
You know someone, and I can't remember who
told me years after my mother died that she
told them that I was going to become a writer.
Now here's the deal.
She never said anything to me about me becoming
a writer. Nothing. Zilch. Nada.
Not that her saying that would have made any
difference to a young guy, but she never said
anything like that.
I do remember her spending time teaching me
how to WRITE. You know, WRITE letters so my hand
writing was like a woman's.
I've had numerous people tell me my handwriting
looks like a woman's and not a doctor's.
And now I have to agree with that. I can out write
most woman, and make my handwriting much 'prettier'
than theirs.
Hey, I just do what I do.
I'm not bragging, I'm just telling you what I think.
That's one thing you'll find out about me when I write
at this speed is, I tell you what's going on inside
my brain. It just flows.
Well I'm getting the feeling I'm reaching my quota for
the day, so I'd better slow my roll and get this thing
posted.
We'll talk next time.
When?
I don't know but soon.
Dr. Carney
I wrote five posts in less than fifteen
minutes.
How did I do that.
I just put my thoughts on paper.
You know someone, and I can't remember who
told me years after my mother died that she
told them that I was going to become a writer.
Now here's the deal.
She never said anything to me about me becoming
a writer. Nothing. Zilch. Nada.
Not that her saying that would have made any
difference to a young guy, but she never said
anything like that.
I do remember her spending time teaching me
how to WRITE. You know, WRITE letters so my hand
writing was like a woman's.
I've had numerous people tell me my handwriting
looks like a woman's and not a doctor's.
And now I have to agree with that. I can out write
most woman, and make my handwriting much 'prettier'
than theirs.
Hey, I just do what I do.
I'm not bragging, I'm just telling you what I think.
That's one thing you'll find out about me when I write
at this speed is, I tell you what's going on inside
my brain. It just flows.
Well I'm getting the feeling I'm reaching my quota for
the day, so I'd better slow my roll and get this thing
posted.
We'll talk next time.
When?
I don't know but soon.
Dr. Carney
Things just happen for a reason.
7:22 am
Well I checked on the last post.
I hit it on the head almost perfectly.
The last post was 208 words.
Not bad.
I thought I'd be around 250, but that's just
because I was writing to be writing, and I
really didn't have anything I was trying to
convey to you, other than the number of words.
Well let me give you an UP on that.
Writing is fun if you can tell someone something
about you in a story.
People love stories and they love to hear the
crap that is going on in your life.
I mean I've bought a car, and now I'm working
on getting it to the fastest street car status.
Will I do it?
I'm not sure.
Will it work for me?
Yes it will.
I'm going to get some press and I talked with a
woman named Lisa last night and she told me that
her EX is a photographer and he's a good contact
for getting me in a magazine.
Woohoo.
I liked that.
(Now I'm always thinking 200 words so I have to
be careful.)
Anyway, that's my thoughts right now.
I'll comment on more later.
The dogs are doing well and they're quiet.
Good stuff.
I need to take the boys out now so that's my
goal now.
Get the boys out and take the trash out as well
since it's Friday.
Talk next time.
Dr. Carney
Well I checked on the last post.
I hit it on the head almost perfectly.
The last post was 208 words.
Not bad.
I thought I'd be around 250, but that's just
because I was writing to be writing, and I
really didn't have anything I was trying to
convey to you, other than the number of words.
Well let me give you an UP on that.
Writing is fun if you can tell someone something
about you in a story.
People love stories and they love to hear the
crap that is going on in your life.
I mean I've bought a car, and now I'm working
on getting it to the fastest street car status.
Will I do it?
I'm not sure.
Will it work for me?
Yes it will.
I'm going to get some press and I talked with a
woman named Lisa last night and she told me that
her EX is a photographer and he's a good contact
for getting me in a magazine.
Woohoo.
I liked that.
(Now I'm always thinking 200 words so I have to
be careful.)
Anyway, that's my thoughts right now.
I'll comment on more later.
The dogs are doing well and they're quiet.
Good stuff.
I need to take the boys out now so that's my
goal now.
Get the boys out and take the trash out as well
since it's Friday.
Talk next time.
Dr. Carney
Revelation
Well I did it.
I took my last post, the one before this one,
and I wanted to find out if I'm on target to
write five posts of 200 words each.
And guess what?
I was at 225 words, so I know this is not going
to be that hard.
In fact I'm thinking, "What if I could talk these
into my iMac and have it transcribe them for me,
I'd be way ahead of the game.
(I'm going to check this one as well and find out
how many words I write this time. I think if I can
get a feel for the length, I'll be able to write about
200 words in my sleep.)
I have been told my my marketing email gooroo that
350 words is a good email length, so this is going
to be really easy now.
Well I better log off and get this one in the mail.
You'll notice that when I'm pushing five of these posts
out the copy is totally different than when I'm just
writing to someone and talking to them through print.
Anyway, I'll give you the length of words in the next
post. I am thinking about 250 words. Let's see.
Dr. Carney
I took my last post, the one before this one,
and I wanted to find out if I'm on target to
write five posts of 200 words each.
And guess what?
I was at 225 words, so I know this is not going
to be that hard.
In fact I'm thinking, "What if I could talk these
into my iMac and have it transcribe them for me,
I'd be way ahead of the game.
(I'm going to check this one as well and find out
how many words I write this time. I think if I can
get a feel for the length, I'll be able to write about
200 words in my sleep.)
I have been told my my marketing email gooroo that
350 words is a good email length, so this is going
to be really easy now.
Well I better log off and get this one in the mail.
You'll notice that when I'm pushing five of these posts
out the copy is totally different than when I'm just
writing to someone and talking to them through print.
Anyway, I'll give you the length of words in the next
post. I am thinking about 250 words. Let's see.
Dr. Carney
WRITING ADS
Hey,
this is my third post for the day.
I'm thinking I should write these in the morning so
I can get my juices flowing.
So that's what I'm doing.
I was listening to the traffic professor and he said
"You have to write at least five of these puppies a
day to get some rankings" and I've tried to write five.
I have no problem writing them, when I think about it.
This is one of those times.
If I set a schedule to do it, I can but if I don't, I
won't. Go figure.
So my advice to you today is this.
Set a time, and meet that schedule everyday, no matter
what it is you're trying to do.
People are basically lazy.
They think they have forever to live.
They don't.
Their life is being chipped away at everyday and
then most of them just sit around and don't do
anything to improve their lives.
I was watching a video and there was this man,
Jon Morrow.
He's in a wheelchair and he's telling you he's making
money, millions at one time and he's done it all from
his wheelchair.
Well I'm going to end this and continue it later, as I
want to get my five posts in for the day.
Talk on the next post.
Dr. Carney
this is my third post for the day.
I'm thinking I should write these in the morning so
I can get my juices flowing.
So that's what I'm doing.
I was listening to the traffic professor and he said
"You have to write at least five of these puppies a
day to get some rankings" and I've tried to write five.
I have no problem writing them, when I think about it.
This is one of those times.
If I set a schedule to do it, I can but if I don't, I
won't. Go figure.
So my advice to you today is this.
Set a time, and meet that schedule everyday, no matter
what it is you're trying to do.
People are basically lazy.
They think they have forever to live.
They don't.
Their life is being chipped away at everyday and
then most of them just sit around and don't do
anything to improve their lives.
I was watching a video and there was this man,
Jon Morrow.
He's in a wheelchair and he's telling you he's making
money, millions at one time and he's done it all from
his wheelchair.
Well I'm going to end this and continue it later, as I
want to get my five posts in for the day.
Talk on the next post.
Dr. Carney
You wonder where the yellow went...
Headlines.
That's what I'm going to talk about today.
Headlines.
I was reading a recent article, newsletter let's say
from Ben Settles.
He's a great writer in my opinion and someone you
should study if you're going to write emails like
I do for a living.
I don't usually tell people my sources, because I've
had to spend money to get them, but today I'm feeling
pretty good after writing my last post about David O.
If you haven't read it yet, you should read it now.
Anyway...
Headlines are important. I hope you read this post's
headline.
I don't know why I wrote that one, but someimtes it's
all about timing and what you as a writer are thinking about.
I must have been thinking about ads and toothpaste
etc to write that but there it is.
When I think about it I can write some killer headlines
and when you read books about marketing and advertising
you find out that everyone works on the headlines first.
I do it and so do the best copywriters.
Well here a couple on me.
"Make money the easy way and never worry about
paying taxes."
"Why you can't make money sitting on your ass, but
you can if you just have a simple idea and act on it."
Now out of those two, which one is best?
I'll leave it up to you and you can write me your
comments.
Thanks, and have a great day.
Dr. Carney
That's what I'm going to talk about today.
Headlines.
I was reading a recent article, newsletter let's say
from Ben Settles.
He's a great writer in my opinion and someone you
should study if you're going to write emails like
I do for a living.
I don't usually tell people my sources, because I've
had to spend money to get them, but today I'm feeling
pretty good after writing my last post about David O.
If you haven't read it yet, you should read it now.
Anyway...
Headlines are important. I hope you read this post's
headline.
I don't know why I wrote that one, but someimtes it's
all about timing and what you as a writer are thinking about.
I must have been thinking about ads and toothpaste
etc to write that but there it is.
When I think about it I can write some killer headlines
and when you read books about marketing and advertising
you find out that everyone works on the headlines first.
I do it and so do the best copywriters.
Well here a couple on me.
"Make money the easy way and never worry about
paying taxes."
"Why you can't make money sitting on your ass, but
you can if you just have a simple idea and act on it."
Now out of those two, which one is best?
I'll leave it up to you and you can write me your
comments.
Thanks, and have a great day.
Dr. Carney
What Would David Do?
March 23, 2012
Temecula, CA
I was searching the internet today and
I ran across this article that someone else
mentioned and since it has a lot of value,
I thought I'd copy and paste it and let you
read it.
It's not too long, but it's only for people
that want to make money with their advertising
and marketing dollars.
Here it is. I'll make some comments throughout
the post, so be looking for my comments.
Okay here we go.
British-born David Ogilvy was one of the
original, and greatest, "ad men."
In 1948, he started what would eventually be known
as Ogilvy & Mather, the Manhattan-based advertising agency
that has since been responsible for some of the
world's most iconic ad campaigns, and in 1963 he
even wrote Confessions of an Advertising Man, the
best-selling book that is still to this day
considered essential reading for all who enter the
industry. I have the book but I've never read it
completely.
Time magazine called him "the most
sought-after wizard in today's advertising
industry" in the early-'60s; his name, and that of
his agency, have been mentioned more than once in
Mad Men for good reason.
And with my background you would think I would
have watched the show, but sadly I have not.
With all that in mind, being able to learn of his
routine when producing the very ads that made his
name is an invaluable opportunity.
You see, and invaluable opportunity that you and I
are both missing out on.
The fascinating letter below, written by Ogilvy in
1955 to a Mr. Ray Calt, offers exactly that.
(Source: The Unpublished David Ogilvy: A
Selection of His Writings from the Files of His
Partners; Image: David Ogilvy, courtesy of Ads of
the World.)
April 19, 1955
Dear Mr. Calt:
On March 22nd you wrote to me asking for some
notes on my work habits as a copywriter. They are
appalling, as you are about to see:
1. I have never written an advertisement in
the office. Too many interruptions. I do all my
writing at home.
2. I spend a long time studying the
precedents. I look at every advertisement which
has appeared for competing products during the
past 20 years.
3. I am helpless without research
material—and the more "motivational" the better.
4. I write out a definition of the problem
and a statement of the purpose which I wish the
campaign to achieve. Then I go no further until
the statement and its principles have been
accepted by the client.
5. Before actually writing the copy, I write
down every conceivable fact and selling idea. Then
I get them organized and relate them to research
and the copy platform.
6. Then I write the headline. As a matter of
fact I try to write 20 alternative headlines for
every advertisement. And I never select the final
headline without asking the opinion of other
people in the agency. In some cases I seek the
help of the research department and get them to do
a split-run on a battery of headlines.
7. At this point I can no longer postpone the
actual copy. So I go home and sit down at my desk.
I find myself entirely without ideas. I get
bad-tempered. If my wife comes into the room I
growl at her. (This has gotten worse since I gave
up smoking.)
8. I am terrified of producing a lousy
advertisement. This causes me to throw away the
first 20 attempts.
9. If all else fails, I drink half a bottle
of rum and play a Handel oratorio on the
gramophone. This generally produces an
uncontrollable gush of copy.
10. The next morning I get up early and edit
the gush.
11. Then I take the train to New York and my
secretary types a draft. (I cannot type, which is
very inconvenient.)
12. I am a lousy copywriter, but I am a good
editor. So I go to work editing my own draft.
After four or five editings, it looks good enough
to show to the client. If the client changes the
copy, I get angry—because I took a lot of trouble
writing it, and what I wrote I wrote on purpose.
Altogether it is a slow and laborious
business. I understand that some copywriters have
much greater facility.
Yours sincerely,
D.O.
As you can tell, he WORKED at being a good writer
and a great advertising man.
Writing copy is not easy.
I sit at my computer for hours, and sometimes I see
the sun come up and then see it leave the mountains
whince it came.
Boring is not the word for me.
Passion is.
I am always searching for the one magical item or thing
that will make ME standout above my peers. I sometimes
am like David. I am a recluse to a certain extent and I
hate being bothered because of interruptions that send me
through the roof. No one understands a copywriter, and no
one understands me.
When I play I play. When I don't play, I don't.
Simple as that.
Enjoy your day and I hope you've learned something.
Dr. Carney
Temecula, CA
I was searching the internet today and
I ran across this article that someone else
mentioned and since it has a lot of value,
I thought I'd copy and paste it and let you
read it.
It's not too long, but it's only for people
that want to make money with their advertising
and marketing dollars.
Here it is. I'll make some comments throughout
the post, so be looking for my comments.
Okay here we go.
British-born David Ogilvy was one of the
original, and greatest, "ad men."
In 1948, he started what would eventually be known
as Ogilvy & Mather, the Manhattan-based advertising agency
that has since been responsible for some of the
world's most iconic ad campaigns, and in 1963 he
even wrote Confessions of an Advertising Man, the
best-selling book that is still to this day
considered essential reading for all who enter the
industry. I have the book but I've never read it
completely.
Time magazine called him "the most
sought-after wizard in today's advertising
industry" in the early-'60s; his name, and that of
his agency, have been mentioned more than once in
Mad Men for good reason.
And with my background you would think I would
have watched the show, but sadly I have not.
With all that in mind, being able to learn of his
routine when producing the very ads that made his
name is an invaluable opportunity.
You see, and invaluable opportunity that you and I
are both missing out on.
The fascinating letter below, written by Ogilvy in
1955 to a Mr. Ray Calt, offers exactly that.
(Source: The Unpublished David Ogilvy: A
Selection of His Writings from the Files of His
Partners; Image: David Ogilvy, courtesy of Ads of
the World.)
April 19, 1955
Dear Mr. Calt:
On March 22nd you wrote to me asking for some
notes on my work habits as a copywriter. They are
appalling, as you are about to see:
1. I have never written an advertisement in
the office. Too many interruptions. I do all my
writing at home.
2. I spend a long time studying the
precedents. I look at every advertisement which
has appeared for competing products during the
past 20 years.
3. I am helpless without research
material—and the more "motivational" the better.
4. I write out a definition of the problem
and a statement of the purpose which I wish the
campaign to achieve. Then I go no further until
the statement and its principles have been
accepted by the client.
5. Before actually writing the copy, I write
down every conceivable fact and selling idea. Then
I get them organized and relate them to research
and the copy platform.
6. Then I write the headline. As a matter of
fact I try to write 20 alternative headlines for
every advertisement. And I never select the final
headline without asking the opinion of other
people in the agency. In some cases I seek the
help of the research department and get them to do
a split-run on a battery of headlines.
7. At this point I can no longer postpone the
actual copy. So I go home and sit down at my desk.
I find myself entirely without ideas. I get
bad-tempered. If my wife comes into the room I
growl at her. (This has gotten worse since I gave
up smoking.)
8. I am terrified of producing a lousy
advertisement. This causes me to throw away the
first 20 attempts.
9. If all else fails, I drink half a bottle
of rum and play a Handel oratorio on the
gramophone. This generally produces an
uncontrollable gush of copy.
10. The next morning I get up early and edit
the gush.
11. Then I take the train to New York and my
secretary types a draft. (I cannot type, which is
very inconvenient.)
12. I am a lousy copywriter, but I am a good
editor. So I go to work editing my own draft.
After four or five editings, it looks good enough
to show to the client. If the client changes the
copy, I get angry—because I took a lot of trouble
writing it, and what I wrote I wrote on purpose.
Altogether it is a slow and laborious
business. I understand that some copywriters have
much greater facility.
Yours sincerely,
D.O.
As you can tell, he WORKED at being a good writer
and a great advertising man.
Writing copy is not easy.
I sit at my computer for hours, and sometimes I see
the sun come up and then see it leave the mountains
whince it came.
Boring is not the word for me.
Passion is.
I am always searching for the one magical item or thing
that will make ME standout above my peers. I sometimes
am like David. I am a recluse to a certain extent and I
hate being bothered because of interruptions that send me
through the roof. No one understands a copywriter, and no
one understands me.
When I play I play. When I don't play, I don't.
Simple as that.
Enjoy your day and I hope you've learned something.
Dr. Carney
Thursday, March 15, 2012
I got it
What I think I'll do is this.
Do about one of these about every two hours
I think that is reasonable and I think
it's something I can do.
I usually need a small break between
projects and right now I have a few on
my plate, so I better get busy and start
doing more of the projects as well as more of
these posts.
I have some really cool stuff coming down the
pike as far as money making opportunities, and
I think by the end of the year I should be making
some serious money, considering it will all be on
auto pilot.
should be able to crank out at least about
$25,000 a month and not even pick up any
hard hours. By that I mean trading my time
which is very valuable for dollars.
I hate doing that and if you're doing it,
stop it.
Have a great evening. It'll be awesome
tomorrow.
Oh yeah it's supposed to rain on Sat and Sun
so I need to make sure to enjoy my time with
the sun tomorrow.
If I'm not blogging during the day, I'll hit it
late at night like this.
Have a great and safe day.
Dr. Carney
Do about one of these about every two hours
I think that is reasonable and I think
it's something I can do.
I usually need a small break between
projects and right now I have a few on
my plate, so I better get busy and start
doing more of the projects as well as more of
these posts.
I have some really cool stuff coming down the
pike as far as money making opportunities, and
I think by the end of the year I should be making
some serious money, considering it will all be on
auto pilot.
should be able to crank out at least about
$25,000 a month and not even pick up any
hard hours. By that I mean trading my time
which is very valuable for dollars.
I hate doing that and if you're doing it,
stop it.
Have a great evening. It'll be awesome
tomorrow.
Oh yeah it's supposed to rain on Sat and Sun
so I need to make sure to enjoy my time with
the sun tomorrow.
If I'm not blogging during the day, I'll hit it
late at night like this.
Have a great and safe day.
Dr. Carney
One More
Oh yeah, check this out.
I went back and looked at
my stats for the year.
I said I was going to do
365 posts in 2012.
Now I'm saying I'm going to
do closer to 1,500 posts in
2012 and as of today I only have
18 for the entire year of 2012
and it's already March, so I'd
say I'm pretty far behind.
Now I have the magic number (by that
I mean the number of words I'm supposed
to use in each post).
It's not high, but now I kind of see
what's going on and how easy it is
to reach that goal.
I just found out that you break it
down into the smaller numbers and then
just sit back and wait, because it's going
to happen.
Yes it is.
Enjoy the posts because they are going to
be shorter, but more intense and focused.
If you're ready to learn about marketing,
and what it takes to be RICH, successful, and
happy, you've come to the right blog.
Mine.
This is Dr. Carney
signing off.
See you next post.
Dr. Carney
I went back and looked at
my stats for the year.
I said I was going to do
365 posts in 2012.
Now I'm saying I'm going to
do closer to 1,500 posts in
2012 and as of today I only have
18 for the entire year of 2012
and it's already March, so I'd
say I'm pretty far behind.
Now I have the magic number (by that
I mean the number of words I'm supposed
to use in each post).
It's not high, but now I kind of see
what's going on and how easy it is
to reach that goal.
I just found out that you break it
down into the smaller numbers and then
just sit back and wait, because it's going
to happen.
Yes it is.
Enjoy the posts because they are going to
be shorter, but more intense and focused.
If you're ready to learn about marketing,
and what it takes to be RICH, successful, and
happy, you've come to the right blog.
Mine.
This is Dr. Carney
signing off.
See you next post.
Dr. Carney
Time is slipping away.
Hey it's 10:49 PM
It's THursday,
and I'm writing a post
for you.
I was at a meeting, a mastermind
meeting on Wednesday.
Well guess what?
Here's what I learned.
How are you seizing your day?
because guess what...
If you live, and that is debatable,
to age 86, that means... you have
about 31, 026 days to live from
birth until death.
do the math.
That means, you don't want to waste
your time in front of TV, or doing some
thing you hate to do.
Time and days go way to fast to do things
like that.
Sure TV programs are great, but remember
if you live to be 85, you're only allowed
just a little over 31,000 days to live, so
you might want to reevaluate your priorities.
Take some action today and do something fast.
Talk soon.
Dr. Carney
It's THursday,
and I'm writing a post
for you.
I was at a meeting, a mastermind
meeting on Wednesday.
Well guess what?
Here's what I learned.
How are you seizing your day?
because guess what...
If you live, and that is debatable,
to age 86, that means... you have
about 31, 026 days to live from
birth until death.
do the math.
That means, you don't want to waste
your time in front of TV, or doing some
thing you hate to do.
Time and days go way to fast to do things
like that.
Sure TV programs are great, but remember
if you live to be 85, you're only allowed
just a little over 31,000 days to live, so
you might want to reevaluate your priorities.
Take some action today and do something fast.
Talk soon.
Dr. Carney
I don't know about this
10:33 PM
Yeah it's that time again.
Now I told you earlier that I'd
had a great epiphany.
I was going to write more.
At the beginning of the year,
I said I was going to have at
least one of these blogs per day,
everyday for 365 days.
Well I've changed that number.
As of today, I want to have four or five
blog posts like this a day.
Yeah 5 a day.
Unbelieveable?
Yes.
But can I do it?
YES I can.
but that being the point...
here's a funny little video
Enjoy.
Yeah it's that time again.
Now I told you earlier that I'd
had a great epiphany.
I was going to write more.
At the beginning of the year,
I said I was going to have at
least one of these blogs per day,
everyday for 365 days.
Well I've changed that number.
As of today, I want to have four or five
blog posts like this a day.
Yeah 5 a day.
Unbelieveable?
Yes.
But can I do it?
YES I can.
but that being the point...
here's a funny little video
Enjoy.
I'm starting a new trend
Wow,
You're not going to believe this.
I was searching the internet last
night and low and behold I find this
preacher that has gotten over 1,000,000
unique visitors to his blog.
So I click on his video.
I find out that his system sells for
something like $900 bucks or something
like that but I am a buyer, so I buy
his course on how to get over a million
unique visitors to your website.
Now that might not mean much to you.
But let me just say this.
If you're a blogger, or a business person
you want as many people going to your website
everyday that you can get there.
That's the truth.
I mean if you're reading this, you know
that I like comments and I like people that
read my website, blog, etc.
You're not going to believe this.
I was searching the internet last
night and low and behold I find this
preacher that has gotten over 1,000,000
unique visitors to his blog.
So I click on his video.
I find out that his system sells for
something like $900 bucks or something
like that but I am a buyer, so I buy
his course on how to get over a million
unique visitors to your website.
Now that might not mean much to you.
But let me just say this.
If you're a blogger, or a business person
you want as many people going to your website
everyday that you can get there.
That's the truth.
I mean if you're reading this, you know
that I like comments and I like people that
read my website, blog, etc.
Saturday, March 10, 2012
Yeah it's SATURDAY
I know it's Saturday but I was up
at 6 am.
the dogs, Dodi, Calli, Gina, Jack and Sammy
decided it was in my best interest to get up
and so... here I am.
I know it's only 7:30 am but I wanted to let
you know that I'm going to go to a Rod Run
today in Temecula.
I just wrote a piece on marketing which really
drove home the point that wordsmithing is very
important when you're writing.
But that's another story.
Hey I'll let you know what happens at the Rod Run,
as I'm getting a Nova ready to be the fastest
street car in California, so I'll keep you
updated.
Talk later.
Dr. Carney
at 6 am.
the dogs, Dodi, Calli, Gina, Jack and Sammy
decided it was in my best interest to get up
and so... here I am.
I know it's only 7:30 am but I wanted to let
you know that I'm going to go to a Rod Run
today in Temecula.
I just wrote a piece on marketing which really
drove home the point that wordsmithing is very
important when you're writing.
But that's another story.
Hey I'll let you know what happens at the Rod Run,
as I'm getting a Nova ready to be the fastest
street car in California, so I'll keep you
updated.
Talk later.
Dr. Carney
Friday, March 9, 2012
I have been out of the proverbial loop?
Hey
Hi again.
I know I know, I've been gone.
But hey you haven't sent me any
advice or links lately either so
don't blame me.
Anyway, a friend of mine sent me
this video.
it's all about marketing.
Can you do this?
Bet you can't.
If you can. . . then you're going
to make a lot of money.
No kidding.
Enjoy.
Headed to Palm Springs and the heat.
Woohoo.
Dr. Carney
Hi again.
I know I know, I've been gone.
But hey you haven't sent me any
advice or links lately either so
don't blame me.
Anyway, a friend of mine sent me
this video.
it's all about marketing.
Can you do this?
Bet you can't.
If you can. . . then you're going
to make a lot of money.
No kidding.
Enjoy.
Headed to Palm Springs and the heat.
Woohoo.
Dr. Carney
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