Part I

Well We're Into The Week.

Hey, it's time for another post. I just went to
town and had some yummy yogurt, and I have to tell
you it was awesome. I like mixing it up when I'm eating.

Last night I had four boiled eggs and a large, large
glass of freshly squeezed orange juice.

I was up about 5 AM this morning, but then laid
back down because there wasn't anything going on.

Then I was back up at 7:30 AM, and got on the
computer until about 1:00 PM and went to lunch.

I came across a really good book that talked about
marketing and the introduction was outstanding.

The author talked about things that made a huge difference
in his life and that will make a huge difference in my
life because I understand the concepts he was talking about.

I don't know what it is, but it must be my age. As I'm
aging, I'm gaining more wisdom, which probably translates
into more experiences. Whatever, Right?

Anyway, I'll put that in a post, the intro as soon
as I can type it up. It'll probably go into
my M.E.N. (marketing email newsletter) as I love
sharing this potent information with my subscribers.

I love doing these newsletters and I have two projects at
the printers, Omega Print, as we speak.(or as you're reading)

One design is for business cards, and the other is for
reminders that you give to patients as they're leaving
your office and making their new appointment. If you want
to learn more, just email me as I'm going to POST this
and then repost the next Chapter of this POST.

You're going to love the pictures of the cards and the
inserts I'm perfecting as they will bring you more
celebrity status than Carter has liver pills, which is
one heck of a lot of status and credibility.

OH I want to say something to a friend of mine in Texas,
Dr. Caleb Braddock. He's the man as he has a course that
I learned all this from and he rocks. If he ever comes to
this blog he'll know that I really care about him and like
his work.

I'm also going to be doing some educational videos on my
blog in the very near future. I love doing videos and I
have some really good ideas on making this work for a lot
of the doctors that I coach as far as marketing is concerned.

Tomorrow is the last day of the month, so my invoices will
go out tomorrow evening. I try and wait until it's time to
send these out as I hate hounding anyone for money.

Well I'm going to move onto the next post. I might post
tonight, then again I may post Friday. What happens tomorrow
will be the deciding factor.

Okay, signing off. See you on Part II.

HEY,

I'M back.

TODAY is another day, and it's a beautiful Saturday.
The birds are chirping, it's warm, not overly warm, I've
cleaned the car and it's just a darn nice day.

ALOT of time, people think they are marketing and they
think they can do everything they want to do without
marketing, but I'm here to tell you that is not going
to happen if you're not aggressive.

---------------------------------------------------------
I'VE just come up with a new way to market which is so
personalized that you're going to be completely blown
away by this.
---------------------------------------------------------

HERE'S what I do. I draw you as a caricature, then I
add comments and handwrite everything on the card except
your return address. When I do that I can tell you, people
are going to not only look at your postcard, they are going
to read it because it's totally different and borderline
outrageous.

IF you want me to send you a sample, please email me
at drroddc@yahoo.com and we'll work out the details. The
initial cost is high, plus the cost of printing, so what
I want you to do is think about getting a sample. All I
want is the cost of the postcard and the postage for
this sample. You're going to love it when you see it,
this I GUARANTEE. The cost for the sample like I said
is minimal. I only need($2.00)bucks to send it. But really
I am not doing this for the bucks, I'm doing it so you
can see what's available out there to drive traffic to
your office.

I did one for a doctor in TEXAS and he loved it. He'll be
mailing his postcards out within the next week as I sent
them to him on Friday by Priority Mail. He had $486.00
in the promotion but he's getting 500 postcards that are
going to bring him in new patients and make him an instant
celebrity in his community.

------------------------------------------------------------
LISTEN, this is the best way I've found recently to get
new patients, or customers, as I help any kind of business
and this postcard does wonders for your revenue income.
------------------------------------------------------------

THERE are more than 100 ways you can get referrals, but I'll
be talking about this in a later blog post, so make sure you
check this blog at least once a week, as I'm trying to blog
here at least that often. Sometimes I find myself writing
three or four blog posts. Why? I don't know.

OKAY, that's it for today.

I'M going to drive out and look at a new house. I'm thinking
about moving so I need to drive around CA. and check things
out. I'll let you know if I come up with some new information
on marketing. Everytime I go anywhere, my eyes are always OPEN
so like I said, I'll let you know.

BE looking for another post today as I'm going to go look at a house
and like I said, I'll be back with some really cool ideas you can use
on Monday.

DON'T miss this opportunity.

YOU'RE the BEST.

Dr. Carney

Are You Really Doing Everything You Can?

Today is September 1st of 2010.

Today we talked about the three strategies to truly harness the power of gratitude in your business and in your life.

Here again are the three strategies that you can use to harness the power of gratitude in your business and in your life. It will help you “Take Your Thanks To The Bank.

Here they are:

1. Keep a gratitude journal

Write down 3-5 things every day for which you are grateful. (Challenge: Try not to repeat.)

It can be done first thing in the morning or last thing at night.

Must be written to get the full effect. Use as many of your senses as you can in writing – FEEL the pen, SEE the words on paper, HEAR the words as you write them, FEEL the emotion of gratitude as you write.

Again, it's best if you hand write these. It helps embed them into your mind. I like to do them when I'm in bed, just before I go to sleep. I sleep on them if you will.

Look for people that are generally unacknowledged and “see” them.

Let your patients verbally know that you appreciate them.

Remember: 68% of customers say they stopped doing business with a company. because they felt unappreciated, ignored or taken for granted.

It costs 6-10 times more money to get a new customer versus keeping the ones you already have.

3. Every week send an unexpected note, card or gift to someone

Sit back, take a few breaths and ask yourself, “Who needs to hear from me today? What patient could I call and say something nice too?"

The person that comes to mind is there for a reason.

Take the time and write them a note, send them a card, or give them a gift to let them know you appreciate them.

For Extreme Patient Appreciation:

Send a note and/or personalized handwritten greeting card.

Follow up with your email or snail-mail newsletter.

Give them an anniversary gift every year they continue to work with you.
Oops, I gave away another million dollar secret. How many doctors that you know of send their patients an anniversary gift every year on their anniversary with them as a patient? I bet you don't do you. And how important would someone feel if you did do that on their anniversary?

Wow!!! What a concept.

Write a Thank You note for each referral.

Give them a token gift for each referral that turns into closed business. I talked to one doctor and he always sends them two theater tickets he buys at Costco. I would change it up every once in awhile, but hey, if that works for him, then so be it. The main thing is to get them their reward asap.

Thanks again to for supporting me and sending me your referrals. Please let me know if you know any organizations, associations, doctors or businesses that can benefit from my marketing.

Thank you!!! I love you referring me more people to help as this is what I have a passion for. You're going to be helping them, help more people.