Doc Carney Marketing: July 2010

Here's the Lastest.

Forgive me bloggers, for I have sinned. It’s been 2 weeks since my last post and I feel guilty about it. I've been putting up some YouTube videos but it's been a little while since I've actually sent you something to read.

Wait, I have to be honest. I don’t feel guilty. I am all about "quality"!

The topic of “blogging frequency” has always been something that gets bantered about and I have to tell you, I'm no GURU, MENTOR or KNOW IT ALL when it comes to blogging. I mean if you look at my blog, you'll notice that I just learned how to do it in JUNE I believe.

But you know what, that's okay. At least I'm doing something and trying to provide content for people that want to market.

The quest for the magical equation of “how often” one should blog has never been answered perfectly. Which is the way it should be. There is no magic number. Daily, weekly, monthly, blogging is not dependent on how frequent, but more on how impactful. And that's why I try to blog often, but not too much, just enough. I could do this daily without a hitch. I mean I can type and type and give you all my thoughts, but I want them to be impactful.

Let's Be Clear

Let me make this clear before going forward, I’m addressing blogs where you want more readers. I want MORE readers and I WANT to help more people, no matter what type of business they're in. I can help anyone, no matter what type of business their in, to double or triple their practice, their business income, but it takes time, money and effort on their part.

If it’s something that’s a diary for you, a way for self-expression and not related to wanting to increase readership, this isn’t for you. Blog on! I'm all about helping people GET what they WANT in business without stressing out and spending a lot of money.

I’m a huge believer of blogging with passion, whenever that strikes. I rather blog once every two weeks and really care about the topic, than put out a post every other day with some sort of filler, because I’ve been told it’s “better for search engines” and “familiarity creates trust”.

Making people blog out of a set frequency instead of out of passion for a point is a load of crap, and here’s why:

1. Frequent futility can decrease readership. I would love to make every post a grand slam. Every one. Seriously, when I get an email saying some of my mentors have written a new blog post, I read it. Immediately. Shouldn’t that be the same reaction for readers of my blog? Not “I’ll get to it” not “that might be a good post I’ll read soon” but “I HAVE TO READ THIS NOW!” That's what my emails are like. I want people to read my stuff. I'm going to let you in on a little secret since it's Tuesday. (Doesn't make any difference what day it is, it just happened to be Tuesday.) Anyway, I just got a book delivered to me from a friend of mine and it's about the Lazy Mans' Way to Riches and it's a thick book. It's 400 pages but I can tell it's packed with ways to make money and I'm going to review that this weekend and I'll have more to say about it in the coming posts. (So be watching for those.)

2. Obligation doesn’t drive passion. I don’t know about you, but when I feel I “have to” do something, I don’t, or I mumble some obscenities then get it done. That’s the issue. Writing “something” is not better than nothing. I didn’t start my own business to hate doing it. It’s the passion and my own take on a subject that brings readers, and even more importantly sometimes, gets those readers to tell others about it. I'm all about being a Maven. I look for ways to help people improve their practices as doctors, but also businesses. This is nothing more than a way to get to the end. By that statement I mean, business is business. Doctors are in the business to make money or they close up shop. The mechanic or the hospital is no different. They all have to make it happen so they can pay their bills. That's a given. We all know that and if you don't, WAKE UP.

3. You’re hurting the reputation of your most loyal readers. (Ok, so it may not be so extreme, but a blogging course taught me to write compelling bullet points. Taadah!). If you’re a loyal reader of my blog, you're what I would call my raving fan and for that, I want to give you the best content on the planet. People do NOT need more information, they need more WISDOM and that's what this blog is all about, WIDSOM. In business and in relationships. Every post needs to be the one you want people to be introduced to you, so that's what I'm doing here. You've reviewed my videos and there are a ton of them that I have not placed on here, because a number of them are going on my websites. (MORE on that later in the posts).

4. Search engines like relevance. I don't know much about SEO's, but here's my spin on that. I’m no SEO expert, but as far as I know, one of the main things Google uses to rank relevancy is how many other relevant sites are linking to your post. People don’t highlight and backlink to things that are “ok” they link to great stuff. Write content that make people say “yes!” or even “no!”. Passion attracts passion. I don't care if you sell antiques, if you're passionate about that, you're going to have followers. If you're a psychologist, and you're passionate about relationships, you're going to get followers. I'm passionate about marketing and outrageous marketing, marketing that works, and marketing that gets people's attention and marketing that gets people to say, "I'm IN. Sign me up."

5. Life happens, it’s only a freaking blog people. One of the reasons I haven’t blogged in 6 weeks is I've been busy. Yeah, busy. I'm putting up one website a month and it's going to make me some serious denarios but that's not why I'm doing it. It's a challenge and with a friend of mine, Clint, we're going to be putting up a website a week. I'll let you know the outcome of that when it happens, but if it happens like I think it will, you're going to want to stay really close to me in this blog because I'll be telling you where to go to get all the information so you can do exactly what we did. We're starting it this week and today is July 27th of 2010. (More Later) Here's something you might not realize. Sometimes the world is more important than the digital one we live in. Take time to enjoy life. I'll be gone this weekend to just GET AWAY, so I doubt there will be any posts this weekend. But wait until I get back.

This isn’t meant to put pressure on you that every post you do on your blog has to be “epic”, but it kinda does. It’s a representation of your business and opinion, shouldn’t it be the best you’ve got at that moment?

I know the more I blog the more it generates readers, reputation and business. With theWeight Loss Book I've written going on the internet for $57 bucks, I know I need to blog more but you know, I know this 250 page plus book works and fat melts away, so I'm not worried about it selling. But it’s the quality of MY posts that generates that along with quantity. That’s the goal, so here's my advice. Blog as frequently as you can that generates quality. For some, that’s daily, others weekly and for people like me, it’s when life lets you. And I’m okay with that. Blog on and I hope this helps. If you're not receiving my FREE, one-of-a-kind newsletters, make sure you send me an email. I'll send it to you directly. Well within 48 hours that is.

have a great day.

Doc Carney

Two men, both seriously ill, occupied the same hospital room. One man was allowed to sit up in his bed for an hour each afternoon to help drain the fluid from his lungs. His bed was next to the room's only window. The other man had to spend all his time flat on his back. The men talked for hours on end. They spoke of their wives and families, their homes, their jobs, their involvement in the military service, where they had been on vacation. And every afternoon when the man in the bed by the window could sit up, he would pass the time by describing to his roommate all the things he could see outside the window. The man in the other bed began to live for those one-hour periods where his world would be broadened and enlivened by all the activity and color of the world outside. The window overlooked a park with a lovely lake. Ducks and swans played on the water while children sailed their model boats. Young lovers walked arm in arm amidst flowers of every color of the rainbow. Grand old trees graced the landscape, and a fine view of the city skyline could be seen in the distance. As the man by the window described all this in exquisite detail, the man on the other side of the room would close his eyes and imagine the picturesque scene. One warm afternoon the man by the window described a parade passing by. Although the other man couldn't hear the band - he could see it in his mind's eye as the gentleman by the window portrayed it with descriptive words. Days and weeks passed. One morning, the day nurse arrived to bring water for their baths only to find the lifeless body of the man by the window, who had died peacefully in his sleep. She was saddened and called the hospital attendants to take the body away. As soon as it seemed appropriate, the other man asked if he could be moved next to the window. The nurse was happy to make the switch, and after making sure he was comfortable, she left him alone. Slowly, painfully, he propped himself up on one elbow to take his first look at the world outside. Finally, he would have the joy of seeing it for himself. He strained to slowly turn to look out the window beside the bed. It faced a blank wall. The man asked the nurse what could have compelled his deceased roommate who had described such wonderful things outside this window. The nurse responded that the man was blind and could not even see the wall. She said, "Perhaps he just wanted to encourage you."